Video Can Support SEO, Better Yet It Will Support You With People

Rumor has it video drives competitive SEO. And, if approached correctly, it can [ See below tips AND See Video Improves Likelihood of 1st Page in Google by 50X? ] be true, but let’s not ever forget the effects good content – especially video! - can have on people. It’s one thing to have visitors, but it’s entirely another thing to have loyal & trusting visitors. After all, who’s more likely to buy?

Great Use Of Video For People

We think John Poltrock, Top Murphy NC Agent, sets a great example for real estate marketers with his video tutorial efforts here:

Video: Learn how to search the Murphy NC MLS System for homes.

Optimization Tips for Video

1. Add targeted keywords to your video file names… change abc.jpeg to Murphy_NC_MLS_Search_Tutorial.jpeg
2. Add targeted keywords in video titles & tags
3. Add targeted keywords in video captions & descriptions… *blog posts and pages using an embed code from the video host* can go a long way here!
4. Create a video library on your site
5. And because the Google algorithm counts & compares total video viewings,
a. Create a video library in YouTube… this is where video search and consumption is happening folks!
b. Embed those same YouTube Videos into relevant pages… this will increase Google’s understanding of the content [assuming you describe it] and potential viewings!

Related Posts:

• Murphy NC Real Estate Video Tutorials
• YouTube: Is It Important For Business?
• How Do I Search Engine Optimize My Images?

The optimization of your real estate video content for search engine indexing has become a much more relevant exercise…. and your real estate blogsite will help! The reason centers around Google’s stated commitment to direct some of their search engine results page [SERP] focus on to non traditional forms of content, such as video [see- Google’s Universal Search ].

Here are best practices for improving your real estate video content’s search engine indexing:

1. Obviously, create good real estate video content! For instance, make sure the video represents your service accurately. The more viewing activity and organic back linking the better the chances are for search visibility!
2. Create a video library in YouTube… and upload all videos to it. While some quality may be at stake, YouTube adds simple embed code for other usage and tracking. Youtube is where video search and consumption is happening; however, because embed code enables the Google algorithm to count and compare total viewings [regardless of where they occur], get the [embedded] real estate video content in front of any audience you can!
3. Use relevant local real estate keyword titles, descriptions and tags wherever possible. This enables a search algorithm to understand and index your unique real estate video content.
4. When you save a real estate video file for future web usage, add targeted keywords to the video file name… other words change ABS.wmv … to Vail_CO_Luxury_Home.wmv
5. Use your real estate blogsite posts to upload embedded real estate video content. Blog posts can go a long way, so consider surrounding your real estate videos with on page copy OR even a transcript of any audio that describes it. Ultimately, use relevant blog title, content and also tags that can increase Google’s understanding of the content.
6. Consider creating a real estate video library page [with anchor text based deep internal links] on your real estate blogsite. Be sure to have video site map recognition so that both humans and search spiders can find it.
7. Keep real estate video content short and to the point… [re]searchers often have short attention spans and you want them to watch and react to it.
8. When relevant to other blog posts, leverage anchor text based deep internal linking to your real estate video content.

Real Estate Blogsites, in affiliation with Kinetic Knowledge, offers a low cost and very convenient Image-based Video Tour content creation service. Video Tours are a high impact approach to marketing your client listings, your local service and particularly your brand! They’re also easily optimized in YouTube, in Business Blogs and in Websites. What’s more, YouTube now pushes its content to Google Video and Google [search the whole web.] Examples include:

* Gateway Land & Development showing 12 of the top 20 video results for the search vail co real estate

* the same client shows a video in YouTube with over 715 download views

* Tucson Valley Real Estate showing 3 of the top 6 video results for the search tucson arizona real estate

* Wolcott, CO with voice over

* Edwards, CO with voice over

Google Maps has seen many useful mashups in the last few months including Street View and integration with third parties such as Craigslist. Now it is Google Earth’s turn. Google is allowing for a Google Earth/ YouTube Mashup with video’s geotagged and viewable from within Google Earth’s 3D view.

Geotagged video’s on YouTube viewable by location via Google Earth will combine satellite imagery, terrain and city buildings. When a video is uploaded on YouTube the option of adding an address to the video is available.

This could have a fantastic effect on using YouTube videos to showcase property as a Real Estate video could be geotagged when uploaded to YouTube. The user could watch it whilst looking at that neighborhood online.

Pew Internet & American Life Project says that 57% of Internet users have watched videos online and most of them share what they find with others. They say 74% of those who enjoy high-speed connections at home and work watch or download video online and that 19% do it every day.

More recently Hitwise data showed visits to YouTube had increased 70% when comparing January 2007 to May 2007. In fact, Hitwise showed YouTube’s market share to be 50% greater than all 64 video aggregator sites combined.

It’s noteworthy that Google has massive competition for virtually any search, whereas in YouTube there’s a great deal of search traffic but much less competition for search results. Seeing as how Google recently announced the YouTube video library will be a major part of their search index, it’s an opportune time to consider creating listing video tours. They can be terrific marketing content for Blogs, Websites, Listing Aggregator Accounts and, obviously, YouTube. In fact, agents and brokerage firms can create video content from simple still images, post them to YouTube, optimize them for search with tags, benefit from both Youtube & Google visibility and possibly generate leads they wouldn’t have normally had.

At Real Estate Blogsites we offer a low cost, image- based video tour content creation service. In fact, we’ve recently submitted tours to YouTube for folks in places like Tampa FL, Ann Arbor MI and Tucson AZ. This particular tour was uploaded recently and it’s seeing incredible Youtube search result placement [for avon real estate, avon co real estate, vail real estate, vail co real estate, vail valley real estate, vail valley co real estate, vail realtor, vail co realtor, vail valley home, vail home, vail co home] & download traffic for it’s Realtor.

Let us know if we can help prepare your listing tours for searching home buyers today.