Heads’ up folks! Sure we’re all thinking about findability in the search engines and our Real Estate Business Blogs certainly offer advantages over websites, but we need to think even bigger. We need to be thinking about direct voluntary subscriptions- the most under appreciated blog marketing value and money maker!

According to a recent blogs survey done by Jupiter Research blog readership has grown 300% over the past four years. It added that frequent blog readers use blogs as the top online navigation tool to discover other blog content, ranking higher than search. It also discovered that frequent blog readers trust relevant blog content for purchase decisions more than content from social networking sites.

Via RSS or email, subscriptions happen in many different ways and without anyone necessarily ever having to search. No matter what the cause, a direct subscription is a sales channel! Think of your blog, less as a search index driver, and more as a direct marketing engine… that will keep you top of mind with the most qualified home buyers and home sellers.

Folks, in today’s world of walled up email servers, spam filters and caller ID we need to find ways that relax defenses. In an age of ease for finding information, those of us who consistently share our knowledge will earn attention and the right to remain on radar screens… for when sellers are ready to sell and buyers are ready to buy.

So get out there folks and build your blog’s subscriber base … it’s a money maker!

Related Information:
 
50 Ways to Gain RSS Subscribers

The Direct Marketing Value of Your Blog

How to Invite Blog Subscription

Is there a more qualified form of marketing than voluntary direct subscription to your Real Estate Blog?

Sure, an active Business Blog can serve you in several ways. In a world where we all have the immediate luxury of search, target topic findability has certainly become a form of advertising. The development of an authoritative, trustworthy brand is a value add that should not be underestimated. And good blogs can make it happen.

However, if you could attract 100, 1000 or maybe even more direct voluntary subscribers to your blog isn’t it likely you’d have the closest connection to actual prospects? And remember, if they like you enough to volunteer a subscription it’s a good bet many will recommend you to others.

By all means, you should invite direct subscription to your Real Estate Business Blog! RSS and Subscribe via EMail is an important channel with endless upside. If you’re not confidant the market understands RSS the voluntary offer to subscribe via email will do.

Baja Sur Mexico Real Estate Blog owner Alfredo Cristo demonstrates recognition for the value of direct subscription by actively pursuing it. He understands the value to his business so well he sends an invitation to subscribe via email to his prospect database every couple weeks. The proactive effort has paid off as surprising numbers are volunteering their direct subscription to his Real Estate Blog.