Is there a more qualified form of marketing than voluntary direct subscription to your Real Estate Blog? Sure, an active Real Estate Blog will serve your business in several ways. In a world where all home buyers have the immediate & convenient luxury of Search, target topic findability  [= advertising] has certainly become an obvious benefit. And yes, the development of an authoritative, enthusiastic and human online brand is a value add that cannot be underestimated

However, if you could attract just 100 or maybe even 1000 directly [and voluntarily] connected subscribers *isn’t it likely you’d have the closest connection to serve Real Estate prospects with what they desire and with what they are eventually going to buy?* And remember, if they like you enough to volunteer a subscription it’s a good bet many of them will recommend you to others

By all means, you should invite direct subscription to your Real Estate Business Blog! RSS is an immensely important sales channel with endless upside. If you’re not confidant the target market understands RSS you should offer an [RSS conversion to] email subscription option

Baja Sur Mexico Real Estate Blog owner Alfredo Cristo demonstrates recognition for the value of direct subscription by actively pursuing it. He understands the value to his business so well he sends an invitation to subscribe via email to his prospect database every couple weeks. The proactive effort has paid off as surprising numbers are volunteering their direct subscription to his Real Estate Blog