Archive for MARKETING
‘Real Estate Social Media Policies’ Advocates New Digital Business Card Application
Per Fran Thorsen of Real Estate Social Media Policies,
“Now, a real estate agent displays a listing syndication map illustrating dozens of destinations where the seller’s property is displayed and a social business card containing all her listings and links to her profiles on the social Web.”
For More, See: Finally! Paint Your Social Media Portrait with a [...]
Question Of The Day: Do Blogs Only Bring Cold Leads?
A client recently mentioned her attorney said blogs will only bring cold leads. We’d certainly disagree. For starters, leads are simply a more qualified opportunity to sell something. What comes of a lead depends on so many variables, but mostly it depends on the business person.
Clearly anything that brings lead opportunities is a good thing, but [...]
Real Estate Blogging: What Makes You Appealing to Home Buyers Online?
Post means to help Realtors shed any fear about Real Estate Blogging, to summarize the broad value of Real Estate Blogging and to demonstrate how [for so many] Real Estate Blogging has enhanced business!
Opportunity: The LA Times is Axing its Real Estate Section
Breaking news: The LA Times is axing it’s Real Estate section
Albeit its the LA Times, these events should not come as too big a surprise. In an environment where traditional news media revenue has been in a downward spiral, it has everything to do with what we’ve been touting as the enormous opportunity to become a local source of real estate trade media [...]
Real Estate Marketing Opportunity
Traditional media outlets might not agree, but does a journalist possess the immediate and real life knowledge we not only have but can easily publish? If we know our target is researching, why wouldn’t we publish our knowledge of our trade to the web? In theory, search engines are an instant answer system, providing home buyers and sellers with the right answers.
Visistat data demonstrates an increasing use by consumers of online Real Estate Resources
Real Estate consumer moving increasingly toward online Real Estate Resources
Disintermediation AND Real Estate Marketing
It means that a Realtor can distribute an advertorial message to a target audience direct!
Have you considered the direct marketing value proposition of your Real Estate Blog?
As a Realtor, who amongst your clients & prospects wouldn’t benefit from your accumulated & timely knowledge …direct?
The cost- effective answer to search engine marketing is a locally focused Real Estate Blog!
Why wouldn’t you pursue organic search engine indexing with a Blog when, according to ComScore, Google’s Pay Per Click percentage [when folks are searching] is 13%, Yahoo’s 11% and MSN’s 8%
Link Funneling is a Crucial Factor to Any Successful Real Estate Blog
Think of your blog as the visibility arm in your Internet marketing strategy. How will you turn visitors into potential leads?
