Archive for MARKETING

Lead Conversion: How About ‘Free Property Tax Appeal Service’?

Is a ‘Free Property Tax Appeal Service’ a good idea right now?

Google: Think Real Estate

‘Think Real Estate with Google’ Summit

Facts About And For Realtors

Demographics of the home buyer market and also where to advertise to them isn’t changing: it has changed! … see Realtornomics

‘Real Estate Social Media Policies’ Advocates New Digital Business Card Application

Per Fran Thorsen of  Real Estate Social Media Policies, “Now, a real estate agent displays a listing syndication map illustrating dozens of destinations where the seller’s property is displayed and a social business card containing all her listings and links to her profiles on the social Web.” For More, See: Finally! Paint Your Social Media Portrait [...]

Question Of The Day: Do Blogs Only Bring Cold Leads?

A client recently mentioned her attorney said blogs will only bring cold leads. We’d certainly disagree. For starters, leads are simply a more qualified opportunity to sell something. What comes of a lead depends on so many variables, but mostly it depends on the business person. Clearly anything that brings lead opportunities is a good thing, but [...]

Real Estate Blogging: What Makes You Appealing to Home Buyers Online?

Post means to help Realtors shed any fear about Real Estate Blogging, to summarize the broad value of Real Estate Blogging and to demonstrate how [for so many] Real Estate Blogging has enhanced business!

Opportunity: The LA Times is Axing its Real Estate Section

Breaking news: The LA Times is axing it’s Real Estate section Albeit its the LA Times, these events should not come as too big a surprise. In an environment where traditional news media revenue has been in a downward spiral, it has everything to do with what we’ve been touting as the enormous opportunity to become a local source of real estate trade media [...]

Real Estate Marketing Opportunity

Traditional media outlets might not agree, but does a journalist possess the immediate and real life knowledge we not only have but can easily publish? If we know our target is researching, why wouldn’t we publish our knowledge of our trade to the web? In theory, search engines are an instant answer system, providing home buyers and sellers with the right answers.

Visistat data demonstrates an increasing use by consumers of online Real Estate Resources

Real Estate consumer moving increasingly toward online Real Estate Resources

Disintermediation AND Real Estate Marketing

It means that a Realtor can distribute an advertorial message to a target audience direct!

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