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Google: Think Real Estate
Regardless of what folks say, blogging and social networking about our business thoughts, knowledge & activity is really advertising. It’s about branding impressions where folks are open to new ideas, like subtly in social networks, and also where they have intent, like in search engines.
Check out highlights from the ‘Think Real Estate with Google’ Summit where it’s really all about advertising.
Takeaways:
- Virtually all people search before they buy
- 90% of all home buyers go online first
- The average home buyer does 7 research sessions before they convert
- 1/3 mobile searches is a local search
-
… watch the video
chris@kineticknowledge.com
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Facts About And For Realtors
Realtornomics by Matthew Ferrara Seminars
- Approximately 1 Million Realtors
- Average Realtor Age 54
- 51% of Realtors Have A Social Presence Online
- Average Age 1st Time Home Buyers 31
- 95% of Young Buyers Use Social Media Every Day
- … watch the video
chris@kineticknowledge.com
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Leapfrogging The Competition For Big Island Hawaii Real Estate Sales!
Annette Mejia’s 
goal is to leapfrog her competition online for all subjects surrounding Big Island Hawaii Real Estate! Seeing as how new real estate agents are often thinking about how to hit the ground running in their marketplaces, we felt Annette would serve as an interesting example for those in a similar place. Here Are a few intimate questions w’ Annette Mejia:
Q: “Annette, You’ve decided to roll out of the gates with an elaborate blogsite platform. Why?”
A: “I need to present and also build my local Big Island real estate brand online. The Big Island is truly a “Big” Island. With so much to offer from Kona coffee, excellent golf courses, great fishing, I wanted those interested in Real Estate on the Big Island to have one great source to go to. My feeling is, do it right from the start! Kinetic Knowledge offered me the right combination of services, education, marketing- capable site, content support and, frankly, fair pricing.”
Q: “You’ve chosen to automatically push your content to various social network accounts. Why?”
A: “I’m busy doing, so duplicating effort is not an option and automatic push gets me started. With so many people on Facebook, Twitter, etc. it is only fitting that I begin to promote my services as a Big Island Realtor in those environments as well.”
Q: “You’re also deploying a strategy to maximize direct RSS & Email subscription. Why?”
A: “Hey, regardless of search and network, I need to remain ‘top of mind’ and there’s no better form of advertising than direct subscription. Subscription is voluntary, so I can follow up with people direct AND on their terms… which is even better than direct ”
Q: “What’s the immediate goal?”
A: “I want to leapfrog the competition online, leveraging an organic search, networking and direct subscribe strategy. It’s the most cost efficient way for me to capture Big Island buyer and seller attention. With so many Buyers doing their homework online prior to coming out to Hawaii, I need to position myself as a source for their needs. I have travelled the world quite extensively myself, so I always love meeting people online from outside the US. In fact, I am currently working with clients from Canada, Alaska and Australia that I have met through my online efforts!”
Related Posts:
Kinetic Knowledge Client Interviews
Contributed bychris@kineticknowledge.com
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Can Nice Comments be Spam? Don’t Let Spammers Con You!
As many of you know by now comments are a common place for spammers to target your sites. These folks are looking for links back from trusted web resources and YOU are fair game. We are all used to seeing the ever popular references to porn and prescription drugs, but what about those comments that appear friendly and helpful. Could they be spam? In a word, YES!
Do these look familar?
“I just encountered your blog and really loved it. I’m going to add a bookmark, keep up the good work!”
“I really loved your blog but noticed it doesn’t load quickly in my browser. I thought you might like to know.”
“Very interesting post, thanks for the great read!”
Nice and helpful comments, right? Nope. Possibly all spam. Here’s the real problem, if you approve these as real comments then your spam filter learns that they are ok and will keep allowing them through in the future. Ultimately this links you to these sites and rewards the spammer.
So… how can you tell if it really is spam? Scrutinize the links! Where does the author link go to, where do links provided in the actual comment go? If you don’t know, it’s unfamiliar or seems spammy, nix it!
Even if you “nofollow” your comment links (which we do on Kinetic client sites), this only saves spammers from getting points with Google. Those links still be live on your site and have the potential to point your reader to another spam based website. Associating you to them whether you like it or not.
Bottom line? Scrutinize all your comments. Even if they appear to be friendly, helpful or harmless – this is just the average spammer getting trickier! Here’s a great article from the WordPress spam blockers themselves, Akismet – It really is spam. Take a look.
Contributed by Kristen Belschnerkristen@kineticknowledge.com
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4.84 Page Views Per Visit, Bounce Rate Less than 1% in Murphy NC
“Just thought I would share some awesome news with regards to my ‘traffic data’ and the success we’re seeing since completion of the redesign. My bounce rate is < 1%!!!! 0.28% to be exact My Page views per visit are 4.84… not shabby! Just thought I’d share that with you. John.”
Often we talk about how blogsites are websites, capable of most anything you could ever do with a traditional website, PLUS they offer a series of very powerful brand advertising capabilities!
Recently John Poltr0ck, top Murphy NC real estate agent, approached us about redesigning his existing blogsite while simultaneously consolidating most of his online presence to it, including his Murphy NC multiple listings search.
We did, but it’s always great to see folks having success with these tools as a result!
Contributed bychris@kineticknowledge.com
What You Get With a Kinetic Sites
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