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Google Goggles Applied To Local Real Estate!
This is a very new application introduced by Google called Goggles that may become immensely supportive to your real estate business.
Ben Rosales over at Agent Genius strikes again suggesting, “…it is a tangible way for consumers to get up to the minute property data, but even more importantly, an even better way to preview property listings that are from other brokers. Say you’re in the car touring property, and a client asks about a sign not belonging to you, simply snap a photo of the property, or even the yard sign and view the agent and property details instantly providing you with a warm on the fly opportunity to present a property the buyers are interested in. Imagine a client driving by your bus bench (I know, lame, but now made cool by Goggles) who snaps a photo and instantly obtaining your contact details along with everything you want them to know about you is now right there at their fingertips. The same principle applies to billboards or anywhere else you’ve plastered your logo (or face). The post cards you’re mailing are no longer useless to consumers in the sense that they throw away things they don’t want to store, they can now snap a photo and register your data right there in their phone, and the same could apply to a photo snapped of the front page of your website- hey, it’s you on the go!”
Contributed bychris@kineticknowledge.com
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Social Media Is Not a Silver Bullet – Agent Genius
Ben Rosales post, ‘What You Can Do Right Now to Compete in The Real Estate Game‘ offers some sanity I thought everyone might appreciate.
“Social Media is a component of your business plan, not a silver bullet….Micro-focus on who is local to you and say hello, share a link to them that might matter to their putting food on their table- you know, like how they might go about fighting property taxes on their home in a declined neighborhood? OR maybe discussing with them the new commercial development going into the neighborhood that is zoned for alcohol and what that may mean to local property values? This is hypothetical, but you get my point…” Rosales
Agreed Ben! – see In Real Estate, Local Community Event Blogging Generates The Most Activity!
Contributed bychris@kineticknowledge.com
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In Real Estate, Local Community Event Blogging Generates The Most Activity
Back in August we presented some data on what real estate agents are blogging. While it may or may not have been useful, a few people were quick to ask what others were seeing the most response too.
Based on some questions we sent out and also some direct conversations, it’s clear the number 3 most blogged subject on that list ‘community events’ should be number 1! According to those we spoke, community events is consistently the most successful for generating traffic & activity, if not leads and new client business.
Community coverage is a broad stroke, but if it’s happening locally it’s likely there are a lot of local or locally interested people searching it… and they the folks that buy and sell homes?
Here are some of the experiences folks shared:
“Community events seem to generate more interest than anything from the general public. Certain events here get googled repeatedly and my postings on those events show up in the search results.” James Selig Galveston TX Real Estate
“They want local knowledge, of neighborhoods, particular condos, lifestyle, schools, medicine – everything you wanted to know about an area but didn’t know who to ask. They want process knowledge – how do things work in your area/ in today’s market, etc. Photos probably bring the most immediate comments, but it’s the above content that brings the buyers and sellers when they’re ready. I continue to be amazed at how much people have read of my blog content when they finally contact me. ” Sharon Simms St Petersburg FL & Costa Rica Real Estate
“I’ve found that neighborhood specific content has been very good for seller leads. I think sellers Google their neighborhood to see what comes up and we need to be there!” John Michael Poltrock Murphy NC Real Estate
“The pumpkin patch post generates the most traffic every year.” – Kathy Toth Ann Arbor MI Real Estate
“Two blog topics stand out: A blog about the change in our State property tax law generated the most comments. My blog explained the new law and asked buyers to beware and informed. I received several responses from angry buyers who shared their stories of having bought and they were informed of the new law by their agents and they were very angry about it. The writers wanted me to print their complaints and comments and they were long, detailed and emotional. The respondents who were angry about the new tax law were NOT informed about it by their agents. The clients were ambushed and angry. A [second] blog about our annual Memorial Day Community Service brought several responses from servicemen. I published the entire speech of the guest speaker who was a Medal of Honor Winner. The speaker quoted in his speech the number of total servicemen killed in the Beirut barracks bombing correctly, but according to the respondent, the speaker quoted the incorrect number of sailors that were killed that day and the respondent respectfully corrected the number. The respondent was a member of the Beirut mission veterans’ group. I have no idea where this respondent lives and he may not live anywhere near Hilton Head Island where the ceremony occurred.” Richard Kadesch Hilton Head Island SC Real Estate
Related Posts:
Survey: What Are The Top Subjects Real Estate Agents Blog?
What’s Going On Locally Has Everything to Do With Your Real Estate Brand!
Are You Getting The Targeted Real Estate Traffic You’re After?
Business Bloggers, You need to consider yourselves a source of [modern day] Trade Media!
Contributed bychris@kineticknowledge.com
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Question Of The Day: Can Real Estate Blogsites Replace Websites?
Can Blogsites Replace Websites?
A number of people ask us about blogsites versus websites and whether or not blogsites can replace websites. In a nutshell, the answer is “yes.”
Know that websites can do a number of great things, features depending on the company building them; however, blogsites differ in that they allow the layperson unlimited publishing without any need for programming. It’s a huge advantage for the average business person concerned with visibility, time, resources and cost because search engines [and most humans, for that matter] favor sites that produce timely coverage. Unless you pursue additional advertising, SEO services or PPC, you’re unlikely to drive visibility or traffic with a website; whereas, blogsites can make visibility standard, cheap & simple!
Blogs also auto-prepare content for syndication, meaning that all content can go anywhere it is wanted or needed. Another huge advantage!! Blogs can also support the optimization of an existing website, via strategic linking strategies… so they can easily work well together.
“Kinetic has the comprehensive platform [branded design, self publishing, lead capture, SEO, IDX Integration, service] to provide exactly what I need! Goodbye status quo website, hello dynamic blogsite!” – Kathy Schmidt Edmonton AB Real Estate.Summarized, blogsites [used correctly] are advertising, branding, lead capture and direct marketing tools… all in one!
With Sites, What Do Real Estate Marketers Need?
Ultimately the question stems from what *the real estate marketer* needs online and that probably includes:
1)Brand Design… Sustainable, Long Term Repeat Impressions
2)Search Engine / Web / Social Network Visibility… Broad Advertising
3)Subscription… Repeat Direct Communication
4)Lead Capture… Get Them Whenever Possible
5)MLS Search / Featured Listings / Lead Capture / Email Drip = IDX / MLS. IDX / MLS is integrated into a website or blogsite environment in essentially the same way.
6)Customer Service… got to have it!
7)Marketing / Advertising Education… Without it, Learning Curve Can Be Enormous”
The average age of sellers is 57 while the average buyer is 32… We are now in a buyer’s market, so there is a strong need to ensure that our marketing appeals to a younger demographic. NAR stats support the decision to focus on the web, with the majority of buyers beginning their search online. I just knew I wanted to have a site that was absolutely current, and a forum where I could communicate with clients and the public about local real estate. We are aiming to use the current market as an opportunity to increase our market share in 2009 and see our new Edmonton AB Real Estate Blogsite as an integral part of that process.” Kathy Schmidt Edmonton AB Real Estate.
Get in touch, we’d love to answer any questions you might have.
Contributed bychris@kineticknowledge.com
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Allen Hainge Releases ‘Digital Essentials For Today’s Agent’
Our esteemed client and top real estate technology speaker/ trainer Allen Hainge stands out nationally when it comes to showing real estate sales associates and their companies how to make money using today’s technology.
Now he’s released Volume I of the CyberStar® Success Series: ‘Digital Essentials For Today’s Agent’
If you’re looking for immediate or improved success in the business,’Digital Essentials For Today’s Agent’ offers Tech Tips, Techniques & Strategies from 128 of real estate’s top agents.
This is an on-target, in-depth look at what top technology agents use…and how they use it! 225 specific tech tips, techniques and strategies direct from 128 of the CyberStars®
Get your copy of ‘Digital Essentials For Today’s Agent’ here!
Contributed bychris@kineticknowledge.com
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