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IDX Broker Now Offering a Wordpress Real Estate Plugin!
That’s right! Popular online MLS web search provider, IDX Broker, recently released a new Wordpress plug-in that allows you to easily blog listings direct from the MLS by data type. You can also incorporate property lead capture on your blog and increase your visibility in the search engines. This plugin appears to be very a similar competitor to the dsIDXPress Wordpress Plugin from Diverse Solutions that we previously blogged about.
With the new IDX Broker Wordpress plug-in you can:
- Display IDX search forms, widgets, and links on your Kinetic Blog
- Choose one design for all of your IDX results and details pages
- Use the IDX Broker WordPress plugin to add IDX lead capture and indexable idx page links to your Kinetic Blog
For those of you already using IDX Broker, the plug-in appears to be included with your existing IDX search service. Take a look at the real estate demo site with the IDX plugin activated. Give them a call to find out how you can access the power today (your MLS may need to be on a participating list in order for you to utilize this tool)! If you have this service, we can easily install and configure the plugin for you within your Kinetic real estate blogs! Just give us a call.
So what are you waiting for? Email the Kinetic sales team to get your real estate blog with auto generated MLS listings started today! We couldn’t be more excited for you.
Contributed by Kristen Belschnerkristen@kineticknowledge.com
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How Does A Philanthropic Toronto Real Estate Agent Re- Establish His Brand Quickly and Inexpensively?
20 years a leading Toronto Real Estate Agent; Jay Banerjei was forced to leave the country for a year due to philanthropic commitments, namely a family owned school for the underprivileged. In doing so, he was forced to leave a visible Toronto community presence in limbo.
Upon his recent return he set about researching the most cost efficient methods for rebuilding his former presence quickly. His effort led him to blogging, or better yet publishing & content. His immediate goal: to quickly establish a current, informed and appealing voice as the relevant Toronto Real Estate trade media source!
But enough conjecture, let’s ask Jay himself about his research and intentions going forward:
Frerecks: “So Jay, you looked at various solutions to try and re- establish your brand quickly in the Toronto marketplace. Why a kinetic blogsite, social network and public relations related services?”
Banerjei: “Ultimately it relates to a relatively quick & cost effective, yet unlimited potential, approach to exposing my business. Marketers need to make a decision: these days, it is jump on the bullet train or move out of the way… and I have jumped on!”
Frerecks: “You feel publishing to the web or blogging is the right method?”
Banerjei: “I’m still doing 3 hours of telephone prospecting between 9 and 12 pm daily, but yes I do! Beyond the traditional methods of marketing & advertising I’m still using, most are not working any longer. Even the more recent days of consumers and business simply going to Google, typing in a search phrase, locating a company and calling or even purchasing are over. Sure my name will pop up in Google, but you’ve got to differentiate yourself when they search. And it’s not just standard text either; Toronto real estate video blogging will bring a high impact addition to my online marketing as well.”
“We’ll cover community and events, but we can expose Toronto homes in ways that maximize their dollar value for our sellers; we can expose an unlimited number of choices for people buying a home too. Beyond current local real estate coverage and a place to search/ find properties in Toronto, this blogsite is also a perfect place for those [looking for a real estate agent] to come and see all of the wonderful things that we do for our clients. We can capture leads, offer them direct RSS or email subscription.”
“My blogsite is very much a website, but a dynamic one that will helps us to market, foster home search, capture leads, generate direct subscription and rebuild our brand!
Frerecks: “What about the Social Networks? Do you have a lot of time to be there or will you position this blogsite to support that presence too?”
Banerjei: “This blogsite will automatically export our content to Facebook, Twitter and Linked in! That added exposure will support the broader web optimization of, and also direct subscription to, our content. It will bring our video blogging to more people and we feel video is going to give instant feedback on sales.”
“Look, these social networks will allow me to market beyond search and direct subscription. Hopefully they will bring us more & more future clients. It’s certainly a very effective way of staying in contact with past clients, giving them relevant information wherever they are! And that’s without having to duplicate any effort! We’re also in control of our content to the degree that, if any social network fails, we still have it archived, categorized, tagged and available!”
Frerecks: “In six months time, what is the goal with this kinetic blogsite?”
Banerjei: I want to be on the leading edge! We’ll grab market share before the rest do! We will have established our brand and an effective marketing and business tool. We will be where the eye of the consumer is online, always expanding our market share. We will have hundreds of hot active leads at any one time.
I want this blogsite to grow into one of the top real estate resources for the greater Toronto area!
chris@kineticknowledge.com
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Social Gears Launches FREE Digital Business Card – Follr.com
Social Gears Launches Digital Business Card – Follr.com
Per our last post, this is going to be a useful tool for folks with many different web identities. Per Follr.com,
“A card for the world we live in today – a FREE Website combining all your online social activity streams and contact information into one easy contact solution. A connected Social Card is important for individuals and businesses alike.”
Jump in for your FREE Digital Business Card here
Contributed bychris@kineticknowledge.com
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‘Real Estate Social Media Policies’ Advocates New Digital Business Card Application
Per Fran Thorsen of Real Estate Social Media Policies,
“Now, a real estate agent displays a listing syndication map illustrating dozens of destinations where the seller’s property is displayed and a social business card containing all her listings and links to her profiles on the social Web.”
For More, See: Finally! Paint Your Social Media Portrait with a Business Card
Contributed bychris@kineticknowledge.com
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Don’t Miss Real Estate Bar Camp in Denver – 6/17/10
Hope to see all you Coloradans here… this is a great event, good bang for the buck!
The popular “unconference” returns to Denver this Thursday when industry professionals gather to exchange ideas, discuss real estate technology, social media, trends and gadgets that make our lives easier or more difficult depending upon your perspective!
The day will be filled with sessions including but not limited to:
- Website optimization – SEO Workshop
- How to pick relevant keywords and tags for your website/blog
- How to leverage social media to build your business
- Video usages for real estate associates
- Tech tools that provide value to us and our consumers
- Getting started, How to Market Yourself Online
- Automated Social marketing systems
- Wordpress as a low cost, easy to use blog system
- Plugins, Widgets and themes
- Smart Phones and real estate apps
- Cloud CMA
- Google Maps & apps
The schedule continues to evolve, if you would like to learn more about who’s coming, visit REBarCamp.com/denver
REBarCamp Ticket Includes:
- Full Day of Sessions
- Lunch
- Refreshments
- BONUS: There will be a professional photographer on site to take personal photos. If you are in need of a fresh new photo for your online bios, Twitter, Facebook, LinkedIn stop by
Tickets are $20 (prior to June 10) $30 (after June 10th) $35 at the door. Tickets to the event can be purchased online at: http://rebarcamp.com/denver/rsvp-2/
Contributed by Kristen Belschnerkristen@kineticknowledge.com
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