San Diego MLS Attempts To Direct Consumer Attention Away From Zillow & Trulia

By frerecks • November 11th, 2011

San Diego CA MapInteresting Development: San Diego’s four Association of REALTORS® = Sandicor Is Attempting To Direct ‘Consumer Home Buyer Search Traffic’ Away From 3rd Party Aggregated Sites Like Zillow & Trulia Back To Its’ Member Brokers & Agents through an aggregated listings search site of it’s own.

Keep a close eye on this trend nationally because Sandicor appears to feel the traction 3rd party sites Like Zillow & Trulia have with consumers searching for homes is at the expense AND/ OR popularity of local broker / agent websites and brands. 

Here’s an informative video on the Sandicor Consumer Listings Search Effort produced by Wav Group’s Victor Lund , a leading business consultant to various national Real Estate Organizations.

Here’s an email sent out yesterday to it’s members on this new site: 

San Diego’s four Association of REALTORS® and Sandicor are excited to announce the release of a new consumer website! This website is designed to turn the consumer’s focus back to Brokers and Agents and away from third party sites such as Zillow and Trulia that rank among the top 20 websites in the category of San Diego real estate. In addition to the Sandicor MLS site, there will be four additional websites branded to each of the four Shareholder REALTOR® Associations that own Sandicor. The goal is simply to reverse the trend of consumers going out to and staying on third party sites and to drive consumer traffic back to our member’s websites. Recent analysis (click here to view relevant video from Victor Lund) using HitWise (an Experian company) has shown that website traffic from third party sites to broker and agent sites has significantly declined and that consumers are staying on the third party sites for their San Diego real estate information. We want to change this! The four Realtor Associations and Sandicor consumer websites are intended to “unseat” these third party sites as the de facto resources for property searches and property information in San Diego County.

Developed around a powerful and flexible search engine, the websites provide the following benefits for brokers and agents:

–Deliver leads to brokers and agents
–Drive traffic back to brokers and agents and away from third party sites like Trulia and Zillow
–Facilitate a consumer’s search for San Diego County real estate information and properties.
–Provide consumers with unbiased, timely (updated every 10 minutes) and comprehensive data – all of which are valued and preferred by the consumer
–Allow the consumer to find an agent using a name, affiliated office or location
–Permit county-wide Open House searches
–Provide valuable Community Data
–Provide links to helpful information such as Population Statistics, School Systems, and Government Resources
–Offers a variety of reports for both Brokers and Agents on their listings such as the number of views of their listings in a search, the number of times the listing was displayed and emailed and more.
–Lead to a reduction in the fees paid by Brokers for participation in national third party sites.

There is no additional fee to provide this tremendous benefit. Sandicor can leverage the consumer view that the MLS is the trusted source for real estate information provided by and for the real estate professionals in San Diego County. The consumer knows MLS data is unbiased, timely and comprehensive.

Contributed by
chris@kineticknowledge.com


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Comments(4) INDUSTRY EVENTS

Comments

By Connor MacIvor on November 12th, 2011 at 12:22 pm

Great Story – it is about time. What might appear by many to me shooting myself in the foot – I have told zillow and truila that I have no interest in being on their platforms. They are monetization sites – agents pay for leads. The consumer, once they enter their information requesting an answer to a question, can have their personal information given to many agents that subscribe… That will lead to a change of email address and potentially a cell number change by the unassuming consumer – Yuck…

By Gregory B on December 29th, 2011 at 11:32 am

This really is good news for realtors and brokers. Sites like Trulia and Zillow really have cut into the market, and have circumvented the buyer around the primary agents. I hope that this succeeds. Great reading!

By NorCal Property Management on December 30th, 2011 at 11:56 am

Sounds like this can get expensive. I’m glad I don’t have to use the MLS for San Jose Property Management

By Catherine@Extended stay america virginia beach on January 20th, 2012 at 7:58 pm

Knowing such info about this place really helps a lot. Most especially, this will be very interesting for people who find the real estate business really interesting and yeah, I am one of them. Thank you for such wonderful insights!

 

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