Social Media Marketing for Real Estate

By Kristen Belschner • August 25th, 2010

Now that social media is on everyone’s radar – some of you are wondering… how much time do you have to put in to become a success?  I recently read an interesting article from AgentGenius on the subject.  Here’s the gist: it depends on you.  The author of the article gives two examples – one of an agent just beginning to dip their toes in the social media waters and another from a veteran.  The examples range from 25 minutes a day to almost 4 hours.  Most of us likely fall somewhere in between.

Asking how much time you should spend on social media marketing is akin to asking how much time you should spend on the phone or in the car. These are necessary parts of every real estate agent’s day. ~Agent Genius

An apt statement – there is no right or wrong, the time you spend on social media is entirely up to you and the business goals you’ve set.  Like anything, the more you put into something – the more you get out of it.  If you are someone that requires a regimen to achieve tasks each day then it may be appropriate to schedule time blocks for blogging, Twitter, Facebook and LinkedIn updates.  If not, then you can easily manage these spaces in between other daily tasks.

Whatever the choice on timing, one thing is clear – there is business to be had and a target audience to connect with out there.  Don’t underestimate the potential of these free and incredibly viral online tools.  Two things will be important in the long run – what kind of value can you add and what is the return on your time?

Need help starting a real estate blogsite or taking advantage of automatic social media updates for your existing site?  We’ve got you covered!

Contributed by Kristen Belschner
kristen@kineticknowledge.com


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Comments

By Realtor Agent on September 26th, 2010 at 8:40 pm

Social Media has become on way to reach potential business consumers because many are online almost everyday. It’s one way of marketing and advertising at the same time a speedier way to interact with potential clients.

 

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