How Does A Philanthropic Toronto Real Estate Agent Re- Establish His Brand Quickly and Inexpensively?
20 years a leading Toronto Real Estate Agent; Jay Banerjei was forced to leave the country for a year due to philanthropic commitments, namely a family owned school for the underprivileged. In doing so, he was forced to leave a visible Toronto community presence in limbo.
Upon his recent return he set about researching the most cost efficient methods for rebuilding his former presence quickly. His effort led him to blogging, or better yet publishing & content. His immediate goal: to quickly establish a current, informed and appealing voice as the relevant Toronto Real Estate trade media source!
But enough conjecture, let’s ask Jay himself about his research and intentions going forward:
Frerecks: “So Jay, you looked at various solutions to try and re- establish your brand quickly in the Toronto marketplace. Why a kinetic blogsite, social network and public relations related services?”
Banerjei: “Ultimately it relates to a relatively quick & cost effective, yet unlimited potential, approach to exposing my business. Marketers need to make a decision: these days, it is jump on the bullet train or move out of the way… and I have jumped on!”
Frerecks: “You feel publishing to the web or blogging is the right method?”
Banerjei: “I’m still doing 3 hours of telephone prospecting between 9 and 12 pm daily, but yes I do! Beyond the traditional methods of marketing & advertising I’m still using, most are not working any longer. Even the more recent days of consumers and business simply going to Google, typing in a search phrase, locating a company and calling or even purchasing are over. Sure my name will pop up in Google, but you’ve got to differentiate yourself when they search. And it’s not just standard text either; Toronto real estate video blogging will bring a high impact addition to my online marketing as well.”
“We’ll cover community and events, but we can expose Toronto homes in ways that maximize their dollar value for our sellers; we can expose an unlimited number of choices for people buying a home too. Beyond current local real estate coverage and a place to search/ find properties in Toronto, this blogsite is also a perfect place for those [looking for a real estate agent] to come and see all of the wonderful things that we do for our clients. We can capture leads, offer them direct RSS or email subscription.”
“My blogsite is very much a website, but a dynamic one that will helps us to market, foster home search, capture leads, generate direct subscription and rebuild our brand!
Frerecks: “What about the Social Networks? Do you have a lot of time to be there or will you position this blogsite to support that presence too?”
Banerjei: “This blogsite will automatically export our content to Facebook, Twitter and Linked in! That added exposure will support the broader web optimization of, and also direct subscription to, our content. It will bring our video blogging to more people and we feel video is going to give instant feedback on sales.”
“Look, these social networks will allow me to market beyond search and direct subscription. Hopefully they will bring us more & more future clients. It’s certainly a very effective way of staying in contact with past clients, giving them relevant information wherever they are! And that’s without having to duplicate any effort! We’re also in control of our content to the degree that, if any social network fails, we still have it archived, categorized, tagged and available!”
Frerecks: “In six months time, what is the goal with this kinetic blogsite?”
Banerjei: I want to be on the leading edge! We’ll grab market share before the rest do! We will have established our brand and an effective marketing and business tool. We will be where the eye of the consumer is online, always expanding our market share. We will have hundreds of hot active leads at any one time.
I want this blogsite to grow into one of the top real estate resources for the greater Toronto area!
chris@kineticknowledge.com
What You Get With Kinetic Blogs!
Subscribe Here For Better Blogging Knowledge
Join Us on Facebook - Become a Fan!
« Social Gears Launches FREE Digital Business Card – Follr.com | Home | IDX Broker Now Offering a Wordpress Real Estate Plugin! »
Leave a Comment