I am delighted to see Allan Dalton enter the social media arena with fresh ideas debunking the social media snakeoil and rising above the tech du jour conversation. Smart real estate professionals want to understand the value proposition of new media and the best ways to apply a strategy.

Great piece! Congratulations.

Thank you for your time in relaying the information you gathered from this conference.

For everyone out there, it is important to make your Facebook and Twitter icons present on your blog sites, websites, and everywhere you are represented on the web. If you are using facebook for friend interaction only – that is fine – make a Fan Page and have people join that.

When you utilize Facebook, make it not about advertising but about interaction. If I am going to post a blog entry that I completed that is about real estate, I will add a positive quote or something personal that will cause some interaction between myself and my friends.

Also, if you are going to link to a blog post, make sure that first picture in the article is eye catching to cause those commenting on your facebook update, to click on your blog entry.

Here is a bit of what we do with Facebook and our Business:
http://blog.paris911.com/2010/06/11/keeping-clean-with-regard-to-facebook-interaction-and-your-business-in-santa-clarita-and-beyond/

My BEST