Allan Dalton!! RISMedia’s 2010 Real Estate Social Media Summit
Winding down here from what, for me, was one of the great real estate conferences ever – RISMedia’s 2010 Real Estate Social Media Summit!
More impressions and notes on cool new products I saw, and vendors I met, but this post is dedicated to Allan Dalton and his Keynote Address on ’Leveraging Your Social Media Links!’
If you don’t know Allan, he’s a brilliant guy: one of the most on topic, articulate and also entertaining people I have ever had the opportunity to listen too and know. When Allan speaks, people stop in their tracks! Today was no different as he brought forth a heavy dose of ’social networking reality’ for real estate agents everywhere. And he certainly deserved the standing ovation he received.
Here is Some of Allan’s Wisdom from, ‘Leveraging Your Social Media Links!’:
- Gets it rolling by quoting John Wooden, “Never mistake activity for achievement.” And by the way, we couldn’t agree more about focusing on converting activity!
- Content is the asset: social networking is a tool, but irrelevant without content.
- “Without content there is no trust, without trust there is no relationship, without relationship there is no transaction, without transaction thee is no fee, without fee there is no career and without career there is no security.”
- Social networking and content [social media] must be integrated. Relevant content solves problems. You must solve problems for consumers or your networking is irrelevant. How many friends you have solves no problem. Fail to solve problems, you make no money.
- Allan coins the word ‘contentsequences’.
- Apply the ‘long tail’ theory to your web presence and be relevant for lots of key words and phrases. Some depth here on, and an example of, how the ‘long tail’theory can apply for business including how a business may generate less search discovery per individual variation of it’s most sought after key phrase, but how the collective impact of those variations can be much greater.
- Real Estate Agents should think more like politicians. They should triangulate on local events and pressing issues. Some one opens a restaurant, be the one to announce it. You have a voice [blog] and an audience [see disintermediation], use them.
- Use social media as links back to your brand!
- If your goal is to make good change and to help people it will be reflected in your social networking.
- Focus on Creating Your Own Real Estate Social Network!
chris@kineticknowledge.com
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Comments
Chris,
Thank you for your time in relaying the information you gathered from this conference.
For everyone out there, it is important to make your Facebook and Twitter icons present on your blog sites, websites, and everywhere you are represented on the web. If you are using facebook for friend interaction only – that is fine – make a Fan Page and have people join that.
When you utilize Facebook, make it not about advertising but about interaction. If I am going to post a blog entry that I completed that is about real estate, I will add a positive quote or something personal that will cause some interaction between myself and my friends.
Also, if you are going to link to a blog post, make sure that first picture in the article is eye catching to cause those commenting on your facebook update, to click on your blog entry.
Here is a bit of what we do with Facebook and our Business:
http://blog.paris911.com/2010/06/11/keeping-clean-with-regard-to-facebook-interaction-and-your-business-in-santa-clarita-and-beyond/
My BEST
My pleasure Connor. More soon. And great advice too!
This is an excellent article!
I am delighted to see Allan Dalton enter the social media arena with fresh ideas debunking the social media snakeoil and rising above the tech du jour conversation. Smart real estate professionals want to understand the value proposition of new media and the best ways to apply a strategy.
Great piece! Congratulations.
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