FREE Google Tools for Real Estate
Our friends at Google are constantly developing new tools for online business use (and new ways to rule the world!). But seriously, these free tools can be an invaluable addition to your online marketing efforts – they are worth your time to setup. Need the power of Google but don’t have time to set up or install the tools? Contact us today and we can help.
Google Analtyics – Free analytics tracker (www.google.com/analytics). While Google analytics is not as robust as VisiStat (we offer this as a paid service, $15/month), it does a pretty good job with the basics. You’ll get access to data such as: visits, page views, bounce rate, avg time on site, pages/visit, visits based on country map, traffic sources, popular pages, and popular keyphrases. All you need is a free Google account to utilize this tool.
Google Webmaster Tools (www.google.com/webmasters) – Another free analytics tool which tells you what the Googlebots think of your sites. You’ll have access to data such as: web crawl errors, top search queries, what Googlebot sees, index stats, crawl stats, link stats, sitemap submittal and more. Again, you’ll need a free Google account and you’ll also need to verify your sites by inserting a meta tag into your header.
Google Custom Search Engine (www.google.com/coop/cse/) – Have you ever wanted your own search engine? This one is super cool – it allows you to create a search box (which can be placed on your sites) that will search your websites and blogs only! For those of you with multiple websites and blogs – this is a great way to bring them all together into one big promotional vehicle. Also – just a mention, Google wants their piece of the action on this one. To get a search engine with no Google Adwords interspersed you’ll have to send them $100 directly each year. This interface also gives you the ability to directly submit a sitemap. The functionality is well worth it! This takes a bit of work to create; we can install this function for you or provide you with the code to have installed on all your sites. Please contact us for more information. See an example: top left tan box – http://blog.topagent.com/
Google Local Business Center (www.google.com/local/add) – Do you recall seeing maps and business listings in the result sets when you’re searching for something in Google? These things are recommended via the Google Local Business Center. It’s free to sign up your business and map your location. Very valuable tool, check it out!
Google Chrome (www.google.com/chrome) – That’s right, Google has developed a browser. It’s reportedly faster (less of a memory hog) and more efficient. I use it as my default browser these days, the installation file was less than 500k and took no time to install. Check it out!
Gmail (www.google.com/mail) – Unless you’ve been hiding under a rock for ages, you already know about Gmail. It’s a free online email interface offering reliability and lots of data storage. A great way to create emails on the fly for use in specialized campaigns.
Google Buzz (www.google.com/buzz) – This is an add on to Gmail that allows you to share photos, videos and conversations publicly or privately with your network. It also allows you to import your content from places like Twitter, Picasa, Google Reader and Flickr. And, you can put it on your phone – neato!
Google Website Translation Tools (translate.google.com) – Did you know that you can get a free language translator placed right on your website or blog? Yep, Google provides that too. Translate to other languages in real time. Highly valuable and again – free!
Google Maps (maps.google.com) – Not only are they fun to play with but you can embed custom generated maps into your websites and blogs. You can also get your business mapped via this interface.
All of these online business tools are free or offer a free version. Some are a bit technical to install but ultimately there is no reason NOT to have them all working for you today! Need the power of Google but don’t have time to set up or install the tools? Contact us today and we can help
Contributed by Kristen Belschnerkristen@kineticknowledge.com
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