In Real Estate, Local Community Event Blogging Generates The Most Activity

By frerecks • November 9th, 2009

Venice Biennial Art Exhibit Community EventBack in August we presented some data on what real estate agents are blogging. While it may or may not have been useful, a few people were quick to ask what others were seeing the most response too.

Based on some questions we sent out and also some direct conversations, it’s clear the number 3 most blogged subject on that list ‘community events’ should be number 1!  According to those we spoke, community events is consistently the most successful for generating traffic & activity, if not leads and new client business.

Community coverage is a broad stroke, but if it’s happening locally it’s likely there are a lot of local or locally interested people searching it… and they the folks that buy and sell homes?

Here are some of the experiences folks shared:

“Community events seem to generate more interest than anything from the general public. Certain events here get googled repeatedly and my postings on those events show up in the search results.”  James Selig Galveston TX Real Estate

“They want local knowledge, of neighborhoods, particular condos, lifestyle, schools, medicine – everything you wanted to know about an area but didn’t know who to ask. They want process knowledge – how do things work in your area/ in today’s market, etc. Photos probably bring the most immediate comments, but it’s the above content that brings the buyers and sellers when they’re ready. I continue to be amazed at how much people have read of my blog content when they finally contact me. ” Sharon Simms St Petersburg FL & Costa Rica Real Estate

“I’ve found that neighborhood specific content has been very good for seller leads. I think sellers Google their neighborhood to see what comes up and we need to be there!”  John Michael Poltrock Murphy NC Real Estate

“The pumpkin patch post generates the most traffic every year.” – Kathy Toth Ann Arbor MI Real Estate

“Two blog topics stand out: A blog about the change in our State property tax law generated the most comments. My blog explained the new law and asked buyers to beware and informed. I received several responses from angry buyers who shared their stories of having bought and they were informed of the new law by their agents and they were very angry about it. The writers wanted me to print their complaints and comments and they were long, detailed and emotional. The respondents who were angry about the new tax law were NOT informed about it by their agents. The clients were ambushed and angry. A [second] blog about our annual Memorial Day Community Service brought several responses from servicemen. I published the entire speech of the guest speaker who was a Medal of Honor Winner. The speaker quoted in his speech the number of total servicemen killed in the Beirut barracks bombing correctly, but according to the respondent, the speaker quoted the incorrect number of sailors that were killed that day and the respondent respectfully corrected the number. The respondent was a member of the Beirut mission veterans’ group. I have no idea where this respondent lives and he may not live anywhere near Hilton Head Island where the ceremony occurred.”  Richard Kadesch Hilton Head Island SC Real Estate

Related Posts:

Survey: What Are The Top Subjects Real Estate Agents Blog?

What’s Going On Locally Has Everything to Do With Your Real Estate Brand!

Are You Getting The Targeted Real Estate Traffic You’re After?

Business Bloggers, You need to consider yourselves a source of [modern day] Trade Media!

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chris@kineticknowledge.com


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Comments(2) BLOGGING BEST PRACTICES

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By houses in valencia on November 20th, 2009 at 1:07 am

Community is the best source of new relationship and information that will help in getting your blogging skills to develop. Many advices are shared. May these events continues,to inspire/enlightens newbies in the real state industry matters.

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