‘Google Insights’ For Successful Real Estate Business Blogging!
‘Google Insights’ Supports Better Real Estate Business Blogging Results
Let’s say you’re a real estate agent selling property in Grand Lake OK and you’re looking to capture as much search traffic as possible with your blog. There are many things you’ll eventually need to understand, but none more than the identification of the most relevant key words & phrases. Starting there is sound strategy!
The first question you might ask yourself is, “If home buyers were looking for property, homes or real estate in Grand Lake how *exactly* would they search?” You could certainly use logic based upon ‘in the field business experience’, but that would be short of *exact*… and anything less risks your valuable time, effort and money. A better course, and best real estate blogging practices for that matter, might be to look for facts surrounding Grand Lake OK search activity.
Google Insights Search: Grand Lake OK
A great place to start is Google Insights where, rather than guessing, you can identify a lot about what people are looking for in Grand Lake OK. Ultimately, successful search visibility amongst the most qualified buyers and sellers requires targeting the right real estate topics with your real estate business blog.
Google Insights is a powerful tool, requiring some investment of time to truly tap its potential, for finding a depth of insight into where, what & when people search.
Let’s simply start by looking at top level insight into what people interested in Grand Lake OK have been searching. For starters, by solely searching Grand Lake OK without 1) comparing other terms or 2) the use of geographic limits or 3) andy date range … we find that the lion’s share of that search traffic is looking into Grand Lake OK Travel, Local & Recreation.
One might conclude that many of the people searching consider this to be a resort area; however there’s more immediate insight front & center, including that the traffic is all US based. Understanding that international buyers are probably not a target, one could use the geographic filters offered to see where in the US interest is based. Doing so shows that interest is coming from KS, MO, AR & TX based searches. And what could that tell us about future geographically based posts we could write for potential KS, MO, AR & TX second home buyers?
Going further, target key words & phrases is where we get the most useful information and Google Insights delivers both the top search terms and also the fastest rising search terms:
Top Grand Lake OK Search Terms
The key words & phrases are here and they should be cross referenced with business goals in order to determine which might be best emphasized in future real estate business blogging. Some additional observations might include that Grove OK, Resort, Rentals, Casino & Cabins are sought after, and that they should be looked into as potential target topics.
Rising Grand Lake OK Search Terms
Some additional observations here might include that Monkey Island & the Marina in addition to Grove OK, Resort, Rentals, Casino & Cabins are becoming sought after. Clearly, they should also be paid some attention in terms of their value as target topics.
Comparing Search Terms
The above identifies Grove OK as a related area of interest, so it is certainly useful to search it versus Grand Lake for further insight. Low and behold, Grove OK is actually generating more searching… making it an important key phrase to dive into for further insight.
Bottom line, ‘Google Insights’ supports better use of key terms and phrases. Spend some time and you’re guaranteed to improve your overall insight into what search activity amongst qualified home buyers is how future real estate business blogging can bring you more success!
Contributed bychris@kineticknowledge.com
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Comments
Absolutely Genius! Great Recommendation! I didn’t know about Google Insights, I was using some crappy website keyword search, this is perfect, thanks.