WAV Group Releases ‘Edutizing’ Whitepaper
For some time now we’ve been pounding the tables about changes taking place in today’s’ marketing & advertising environment.
Because the home buyer or seller can [re]search & subscribe at will, they NOW hold the upper hand for any exchange of information with marketers. To a degree, traditional advertising is fading for them… as noise.
Top Real Estate Industry Consultants, The WAV Group, recently released a white paper titled ‘Edutizing‘ that we recommend highly.
In it WAV says, “Consumers simply do not want to be “sold” anymore. They want to understand what you [Real Estate Agent] can do for them. They want to know that your claims are backed up by legitimate experience and insights you can bring to them.” Very much like us, The WAV Group feels, “By consistently sharing their expertise and focusing on educating consumers instead of selling, them agents will enhance their reputation. The more open and honest agents are about their strengths and expertise, the more they will be perceived as honest and trustworthy as well. Information driven advertising offers consumer education about real estate, Edutizing.”
Give Edutizing a read!
Contributed bychris@kineticknowledge.com
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Comments
Seems to be not a bad idea, with you all the best