What’s Going On Locally Has Everything to Do With Your Real Estate Brand!

By frerecks • June 17th, 2009

Are you writing up local news & events?

If you’re not writing locally, you should be! Regardless of whether or not traditional local media covers the local events, it’s likely going to be minimal coverage yet coveted home buyers & sellers will be searching them.

You’re a local brand!

You’re an expert on local community! So why not be the enthusiastic local provider a searching home buyer or seller finds when searching anything going on locally?

For ideas beyond what you already know, see or hear keep an eye on local sources of information like community websites. Maybe the Town, the Chamber of Commerce or the County site’s run event calendars. Maybe they run useful blogs? Why NOT elaborate on what the local newspaper, TV, magazines and these sites are running? And remember, just because they run it first doesn’t mean you won’t add valuable local knowledge.

If you participate on local boards & committees, write up what’s being said or voted on,

“I recently attended a school board meeting and wrote up a summary of a very tense issue [Carmel River School Boundary] in the blog. I was quoted in both local papers (I made a comment about the real estate markets impact on enrollment—the topic of the meeting) and by having the blog post up before the next morning I was one of the first pages hit when folks searched for the issue. Obviously I was indexed immediately for the post, which is how they were able to find me. I also forwarded the blog entry to the school board to make sure I had my facts right. I think they appreciated that, and ended up referring other folks to the entry.”  Malone Hodges Carmel CA Realtor

Real Estate Bloggers Using Local News to Their Business Advantage:

Contributed by
chris@kineticknowledge.com


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