Are You Getting The Targeted Real Estate Traffic You’re After?
Are you blogging for a target market?
A Thursday morning reminder for many [and a wake up call for others], but a discipline the real estate professional must use when blogging is to define a target market with regionally modified content. You simply can’t target a market that is searching locally unless you’re defining it for search engines in your coverage.
It does you little good to write up real estate industry & community oriented content unless you relate it back to local! That is unless you wish to attract all the people that will NOT buy. Never to suggest all non regional posts are worthless because some folks might find and link to OR recommend you, but focus on the most wins possible by repeatedly defining the target market!
Example: Immediate Search Optimization/ Search Visibility
Here’s an example achieved with a discipline for consistent and regionally specific content production:
Post Title: Estate-quality In-town Living In The Hinsdale Central High School District
Post Date: June 10th, 2009
Current Date/ Time: June 11th, 2009 10:30AM
Related Local Searches:
- estate hinsdale central high school district – No. 1 / 32,600 Results
- estate hinsdale high school district – No. 1 / 76,500
- hinsdale high school district estate – No. 1 / 77,000
- home hinsdale central high school district – No. 3 / 77,600
- hinsdale high school district home – No. 9 / 143,000
- hinsdale il home near high school – No. 3 / 122,000
- hinsdale il high school home – No. 1 / 914,000
- hinsdale il home – No. 2 / 2,550,000
Result: Virtually immediate search visibility for a long tail of potential local real estate searches = cost effective SEO!
Contributed bychris@kineticknowledge.com
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