Question Of The Day: Can Anyone Guarantee Top 5 Organic Search Results?
The dynamic nature of a networked web, the constant modification of search engine ranking methods and the random competitive activity surrounding local real estate content online makes organic search results unpredictable. So, the answer to ‘Can Anyone Promise Top 5 Organic Search Results?’ is probably “no.”
If anyone does guarantee top organic search results we might ask what proprietary information they have about the constant adjustments made to [content] ranking search algorithms. We might also ask, what – exactly - do they know about our competitors’ day to day online activity.
Even if there were proven techniques, the reality of the environment we compete in is… it’s never standing still. Logic would have that Google needs timely content from geographically relevant real estate experts for their search indexes. Logic would have Google wants to protect the quality of their search results by reducing the weight of signals that might easily be used to manipulate them [i.e. abusive meta data or non specific back links.] Logic would have that consistent relevant & timely content, and detectable activity stemming from that content, achieves & sustains organic search optimization.
And even beyond search, because RSS enables a blogs’ content to go wherever it is needed, Internet optimization should be our ultimate goal! Examples beyond search discovery include content that moves direct to subscribers, direct onto other sites and/ or direct into various social networks.
In an environment where our future customers leverage random resources online to research & discover, it is relevant & timely content activity that will:
- generate more qualified search discovery;
- generate more voluntary RSS subscription;
- generate more links, bookmarks, forwards, recommendations;
- differentiate as dedicated, knowledgeable, trustworthy;
- establish unique marketplace brand and
- generate lead opportunities!
Yes we need good blog solutions, but Google discloses good site standards for better indexing. Better blogs are a matter of site design & architecture, site maintenance and site advancement work. If you want to capture and funnel traffic into MLS Search/ lead capture based websites, blogs are still the cost effective way to do it.
Good active on-topic blogs make great search results possible; they achieve them sustainably and they make top organic search results cost-effective!
Contributed bychris@kineticknowledge.com
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