Question Of The Day: How Come I’m Not on Page 1 in Google Today?
It’s a good question. I mean I still check to see where we are for certain target topics. I do it despite the fact that I know search results have been personalized, meaning today’s’ algorithm offers bias toward my personal search history. What I’m seeing is likely to be different than what the consumer [I hope will see] will see. I also know core search results are ever changing… and for good reasons.
Yet, it doesn’t make me feel any better if I’ve come off page 1. Why should a client feel any different?
The fact is, no one knows exactly what tomorrows’ search results will hold. What Google does with its algorithm is proprietary. Scott Huffman, Google Search Evaluation, “It’s essentially impossible to make a change that is 100% positive in all situations; with any algorithmic change you make to search, many searches will get better and some will get worse.”
He goes on to share that nowadays:
- “…There are several dimensions to “good” search results. Traditional search evaluation has focused on the relevance of the results, and of course that is our highest priority as well. But today’s search-engine users expect more than just relevance.”
- “Are the results fresh and timely?”
- “Are they from authoritative sources?”
- “Are they comprehensive?”
- “Are they free of spam?”
- “Are their titles and snippets descriptive enough?”
- “Do they include additional UI elements a user might find helpful for the query (maps, images, query suggestions, etc.)?”
- etc., etc.
In the end, advertising has changed. Because of search, subscribe and social media it’s less in your control. So, you may move on and off of page 1 quite often. Be assured people are looking for what you have to offer, but they are less and less aware of advertising that interrupts them. Today’s’ modern advertising can’t be measured like it used to be. Unlike with traditional, your message is no longer limited in time OR in space.
Blog to create good consistent content coverage for your marketplace. Blog to differentiate yourself! While you have no guarantee [no advertising ever has!], the potential to attract qualified consumers is limitless!
Contributed bychris@kineticknowledge.com
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