Comments on: Question of the day: How Do I Optimize My Real Estate Video Content for Search Indexing? http://realestateblogsites.com/2009/02/04/question-of-the-day-how-do-i-optimize-my-real-estate-video-content-for-search-indexing/ Comprehensive Online Marketing Tools & Real Estate Blogging Services Sat, 21 Jan 2012 00:58:21 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Andrew Mooers http://realestateblogsites.com/2009/02/04/question-of-the-day-how-do-i-optimize-my-real-estate-video-content-for-search-indexing/#comment-88 Andrew Mooers Sat, 07 Nov 2009 01:22:19 +0000 http://realestateblogsites.com/?p=775#comment-88 It is neat to say look for Maine farms for sale and find one of our video embedded in the google search engine. Had a 7200 view 100 acre parcel sell to an Arizona buyer who never would have trekked this far east but for video. Video hits five senses, this comment uses only your eyeballs..no sound of my voice (audio is 40% of a video) not seeing the trees sway, a fireplace dancing. Video is huge for many reasons. It is neat to say look for Maine farms for sale and find one of our video embedded in the google search engine. Had a 7200 view 100 acre parcel sell to an Arizona buyer who never would have trekked this far east but for video. Video hits five senses, this comment uses only your eyeballs..no sound of my voice (audio is 40% of a video) not seeing the trees sway, a fireplace dancing. Video is huge for many reasons.

]]> By: admin http://realestateblogsites.com/2009/02/04/question-of-the-day-how-do-i-optimize-my-real-estate-video-content-for-search-indexing/#comment-87 admin Mon, 09 Feb 2009 23:43:42 +0000 http://realestateblogsites.com/?p=775#comment-87 Hi Phil. Thanks for your feedback. On a general level, Youtube is one of the three or four most trafficked sites on the web; however and even more important, Google now indexes video content to it's own search results as a priority AND they own YouTube. So, the optimization of your video content is well served when loaded up there and then anywhere else- see Video Improves Likelihood of 1st Page in Google by 50X? http://kineticknowledge.com/blog/youtube/video-search-optimization-google/ And then, are you sure YouTube intends to actually invade someone's video with other video advertising? Pay Per Click and some permanent Banner Ads are there, but an actual modification of the video is something we've never seen. It would be great for eveyone if you could substantiate that. Chris Hi Phil.

Thanks for your feedback.

On a general level, Youtube is one of the three or four most trafficked sites on the web; however and even more important, Google now indexes video content to it’s own search results as a priority AND they own YouTube. So, the optimization of your video content is well served when loaded up there and then anywhere else- see Video Improves Likelihood of 1st Page in Google by 50X? http://kineticknowledge.com/blog/youtube/video-search-optimization-google/

And then, are you sure YouTube intends to actually invade someone’s video with other video advertising? Pay Per Click and some permanent Banner Ads are there, but an actual modification of the video is something we’ve never seen. It would be great for eveyone if you could substantiate that.

Chris

]]> By: Phil Thomas Di Giulio http://realestateblogsites.com/2009/02/04/question-of-the-day-how-do-i-optimize-my-real-estate-video-content-for-search-indexing/#comment-86 Phil Thomas Di Giulio Fri, 06 Feb 2009 06:36:32 +0000 http://realestateblogsites.com/?p=775#comment-86 Chris, good points in terms of SEO suggestions however I have to differ with you on two specific points. #2. "Youtube is where video search and consumption is happening" While yes on a general level this is true, real estate video is an advertisement for a property and likewise requires a more nuanced approach than most other content. As an agent, broker or owner, can we agree that your videos need to be in places where people are searching for property (MLS, your blog, listings, etc.)? Let's be frank, no one is searching for their next dream home or apartment on YouTube. Furthermore, you can NOT embed YouTube videos into MLS listings. You WILL get fined, period. While I would not discourage anyone from putting their videos on YouTube, as a real estate professional or property owner we need to consider three very important factors before uploading video anywhere: 1 - This video site makes it's money via advertising. Will my clients accept video advertising (often random) within their video tour? 2 - This video site is a generalist video site, there are multiple categories of content. Do I you run the risk of losing a consumers attention to other content on the site? 3 - If presenting my clients video in the best light is a goal, am I compromising the quality of their video on this site? In summary... if your goal is to drive leads while presenting a property in the best possible light, YouTube might be the first site that comes to mind (because of it's ubiquity), but is it the right one? #7. "Keep real estate video content short and to the point… [re]searchers often have short attention spans and you want them to watch and react to it." 100% true but only if you can't do this with your videos: http://www.wellcomemat.com/video/6F4D276B7F Chris, good points in terms of SEO suggestions however I have to differ with you on two specific points.

#2. “Youtube is where video search and consumption is happening”

While yes on a general level this is true, real estate video is an advertisement for a property and likewise requires a more nuanced approach than most other content. As an agent, broker or owner, can we agree that your videos need to be in places where people are searching for property (MLS, your blog, listings, etc.)? Let’s be frank, no one is searching for their next dream home or apartment on YouTube. Furthermore, you can NOT embed YouTube videos into MLS listings. You WILL get fined, period. While I would not discourage anyone from putting their videos on YouTube, as a real estate professional or property owner we need to consider three very important factors before uploading video anywhere:

1 – This video site makes it’s money via advertising. Will my clients accept video advertising (often random) within their video tour?
2 – This video site is a generalist video site, there are multiple categories of content. Do I you run the risk of losing a consumers attention to other content on the site?
3 – If presenting my clients video in the best light is a goal, am I compromising the quality of their video on this site?

In summary… if your goal is to drive leads while presenting a property in the best possible light, YouTube might be the first site that comes to mind (because of it’s ubiquity), but is it the right one?

#7. “Keep real estate video content short and to the point… [re]searchers often have short attention spans and you want them to watch and react to it.”

100% true but only if you can’t do this with your videos:
http://www.wellcomemat.com/video/6F4D276B7F

]]> By: admin http://realestateblogsites.com/2009/02/04/question-of-the-day-how-do-i-optimize-my-real-estate-video-content-for-search-indexing/#comment-85 admin Thu, 05 Feb 2009 12:43:39 +0000 http://realestateblogsites.com/?p=775#comment-85 Yes, agreed and thanks Steve! Yes, agreed and thanks Steve!

]]> By: Steve@AVT http://realestateblogsites.com/2009/02/04/question-of-the-day-how-do-i-optimize-my-real-estate-video-content-for-search-indexing/#comment-84 Steve@AVT Thu, 05 Feb 2009 02:50:37 +0000 http://realestateblogsites.com/?p=775#comment-84 Great Post! One other thing that I found tremendously helpful is the creation of a Google Video Sitemap. Just do a Google search for "video sitemap" and you will get a wealth of info. Great Post! One other thing that I found tremendously helpful is the creation of a Google Video Sitemap. Just do a Google search for “video sitemap” and you will get a wealth of info.

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