Honored CT Realtor® Shares Some of Her Online Marketing Success

By frerecks • December 9th, 2008

real estate solutions educational blog linda davis ledyard ct

Leading Ledyard / Gales Ferry CT Realtor Linda Davis remains an early adopter of new web- based marketing techniques. She’s been super creative, using a combination of at least 3 blogs, 1 website and 3 forms of social networking to build competitve visibility for her business online. Davis took to real estate business blogging years ago and has been honored as a leader in the area with speaking engagements on the subject at prestigious industry events including Inman San Francisco and ReMax’s National Show. I was honored to share the podium with Linda at the MLS of Long Island Tech Fair in Woodbury, New York recently myself.

Always one to share her knowledge [see Real Estate Solutions Blog] with other Real Estate Professionals, we thought to ask if she would share some of her great real estate blogging & social networking experience with you – our audience. Linda sets a great example for folks just getting started with their own online strategies, demonstrating how she’s developed a core local following, a trusted local brand and new business… please read on:

REBs: “Linda, Can you tell us about your blogging and how you’ve gotten creative with it?”

Davis: “Well, I’m not a prolific writer. Writing takes me a lot longer than a typical blogger. I try to make up for my lack of writing skills by being creative. Every Friday I do a “Photo Friday”. I like to take photographs throughout the week and usually select something that is fun. I generally don’t use a listing photo on photo Friday unless it is something unique. I also do “From my seat on the Ledyard Town Council” where I talk about something I’ve experienced as a town council member.  I recently started something called “From my inbox to you” where I write a post based on an email I’ve received. I have attempted to have a guest author but have not found anyone to stick with it!”

REBs: “I understand you leverage social networking- can you share where and maybe elaborate a little on how?”

Davis: “My blogging efforts are usually in conjunction with other social networking activities. I use Twitter, Facebook and Flickr to publicize my blog posts.”

REBs: “What about Blogging versus traditional advertising or even PayPerClick- what has your strategy been?”

Davis: “I have been able to reduce my Pay Per Click budget since my blogging drives a good bit of  traffic to my IDX site. As I said when I spoke at Inman in San Franciso. “If you have a crappy business, a blog won’t help”. A blog is just one more tool in the tool box and works in conjunction with a website, print advertising and even farming. Together each of those tools helps promote the brand you create.”

REBs: “Has the blog translated to awareness of you and your local real estate business?”

Davis: “I seldom blog about national topics and prefer to focus on a small local market. As a result I’ve managed to collect a nice group of local followers. It really is rewarding to have someone stop me in the grocery store and mention they liked what I blogged about that week.”
 
REBs: “Can you give examples of how actual new clients, listings or sales can be / are directly related to your efforts?” 

Davis: “When I get a call from a client interested in listing their home, I always asked why they called me. I have had several clients say it was because they read my blog and liked what I had to say, that I appeared very knowledgeable about the market, and that I was a “straight shooter”.  I also had someone say they called me because I seemed like I was a nice person. And I even had someone call me because I did a post about my cat.” 

Contributed by
chris@kineticknowledge.com


What You Get With a Kinetic Sites
Subscribe Here For Better Blogging Knowledge
Join Us on Facebook - Become a Fan!



Comments(2) CLIENT BLOG EXAMPLES

Comments

By Ellen Bithell on December 9th, 2008 at 6:43 am

Thank you very much for all of your ideas, I blog often and will incorporate the from my inbox, I get so many great emails and always want to share that information, you just provided a great format!

I also love the Photo Friday’s, it is such fun for me to look at photos of other areas and living in the Miami Area I am always taking photos here as well.

Happy Holidays and Happy Home Selling!

Ellen Bithell
SELLING SOUTH FLORIDA

By admin on December 9th, 2008 at 8:32 am

Hi Ellen.
There are lots of advantages we’d love to present. Maybe we can put a call together one day soon?
Cf :-)

 

« | Home | »