Real Estate Blog Subscriptions: The Most Underappreciated Money Maker!

By frerecks • November 17th, 2008

Heads’ up folks! Sure we’re all thinking about findability in the search engines and our Real Estate Business Blogs certainly offer advantages over websites, but we need to think even bigger. We need to be thinking about direct voluntary subscriptions- the most under appreciated blog marketing value and money maker!

According to a recent blogs survey done by Jupiter Research blog readership has grown 300% over the past four years. It added that frequent blog readers use blogs as the top online navigation tool to discover other blog content, ranking higher than search. It also discovered that frequent blog readers trust relevant blog content for purchase decisions more than content from social networking sites.

Via RSS or email, subscriptions happen in many different ways and without anyone necessarily ever having to search. No matter what the cause, a direct subscription is a sales channel! Think of your blog, less as a search index driver, and more as a direct marketing engine… that will keep you top of mind with the most qualified home buyers and home sellers.

Folks, in today’s world of walled up email servers, spam filters and caller ID we need to find ways that relax defenses. In an age of ease for finding information, those of us who consistently share our knowledge will earn attention and the right to remain on radar screens… for when sellers are ready to sell and buyers are ready to buy.

So get out there folks and build your blog’s subscriber base … it’s a money maker!

Related Information:
 
50 Ways to Gain RSS Subscribers

The Direct Marketing Value of Your Blog

How to Invite Blog Subscription

Contributed by
chris@kineticknowledge.com


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