Google and Duplicate Content
A quick heads’ up on your web presence, blog posts, Google and what I believe is currently the case with duplicate content.
If you have content that is duplicate to other posts or pages elsewhere on the web you should edit one carefully… or you may hurt yourself in Google’s search index. Now, Google isn’t everything for everybody. Brand, trust or direct subscriptions are certainly very valuable and Google can’t give them. This post is certainly not meant to say “don’t publish similar content in different places.” On the contrary, as a marketer you should go anywhere there is an audience and advertise your business knowledge!
This is *NOT meant to be the alarmist* either, but if you’re goal is search findability do not underestimate Google. They have a giant business to protect and going against their grain may put your past and future online presence at stake.
Google has suggested they never want to police duplicate content. Rather than police or penalize for it, they’d just as soon allow their algorithm choose the best of duplicate pages for their index and throw the rest out. I won’t point to it here because the goal may not be search indexing, but I know of at least one instance where over 4,100 blogs have the same exact posts and only one of those blogs gets indexed by Google. Clearly they’re capable of eliminating duplication from their indexes. And why wouldn’t they when their business depends on 1) being the best conduit to good answers on the web and 2) to having the most satisfied loyal searchers?
Ultimately, it appears the ill effects for duplicate content identification include:
1) you waste a spider crawl of an otherwise useful page,
2) you waste any good key phrase indexing from those duplicate pages,
3) you lose potential ‘key phrase findability’ from those duplicate pages,
4) you throw out all back links to the duplicate page, otherwise favorable to your overall page rank,
5) and recently I’ve seen speculation over the belief there may be a bad behavior signal in the works. If so, it may eventually have some kind of a trust penalty versus your overall rank.
Also worth adding, some believe Google’s filters are set to detect 50% + duplication on a page or post before dropping it. Is it 50% regardless or in exact succession? Probably succession, but who’s to say. Again, be careful when so much is at stake!
Related Posts:
- Are there consequences for Duplicate Content?
- What does the Google Crawl mean to your business and how will your Business Blog help?
- The 5 Most Negative Factors Influencing Your Search Engine Page Rank
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Contributed bychris@kineticknowledge.com
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