Real Estate Blogging Best Practices: Leveraging Target Topic Keywords for Blog Post Search Optimization
Leveraging Target Topic Keywords
So, now that you have established your target topic keywords, you need to leverage them for better blog- post search engine optimization [i.e. SEO]. For starters, using keywords you’d like to have favorable indexing for should be a priority and a discipline. Those same keywords aren’t always going to support what you need or want to blog about [timely events not centered on targets, yet important to an audience will come up], but lets assume your targets should be used more often than not.
Blog Post Titles
It is certainly believed that Google likes to see similarity in blog post titles, post permalinks and post title tags. While you must write post titles in ways that will capture a home buyers attention, they should also help a search engine spider to see what the post is about. For SEO to occur, post titles should include targeted keywords and key phrases. If the blog is well designed, blog post titles will directly influence the blog posts URL, also known as its permalink, and what you see in your browser. Simultaneously, it should influence the blog posts header tag, which you see above your browser. There are meta tagging solutions that allow for some rearrangement of post titles in URLs & Header Tags, but either way this is where a search engine spider can identify immediate emphasis.
Blog Post Text
It is well documented that when a search spider crawls into a post or a page’s content it will look for keyword or key phrase consistency and then also density. It’s good practice to reiterate keywords used in post titles high or early on in the actual post’s text. Using keywords a few times throughout a post isn’t bad practice; however, overdoing the density [i.e. keyword stuffing] in a post may be detected by filters, which are believed to be tuned for the identification of keyword stuffing or gaming. Ultimately, use common sense and keep it real - your readers want good content too!
Blog Tags & Categories
Search engines and humans view content in different ways, but the fine line you draw in the content is important to your business. For instance, adding the most important key words and phrases from a post to its tags adds emphasis for those search engines that are crawling for them. Google is an exception, believed to place little to no emphasis on these types of manually added tags; whereas, Technorati is an aggressive user of them. Categorization can help a visitor drill down or back in time to points of interest in a body of work, but it can also add useful text indicators for spiders seeking that keyword emphasis.
Stay tuned as we continue our series of Real Estate Blogging Best Practice posts centered around some of the basics useful to competitive search engine optimization. We’ll expand on many more useful disciplines in the coming weeks. And then, you’re always welcome to get in touch if you have any questions or are interested in a service that drills down on all things new and old in ‘best blogging practices.’
Contributed by Chris Frereckschris@kineticknowledge.com
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