“The return on investment is higher than any other advertising we do.” Brett Ellis Ft. Myers FL
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Florida- based Realtor® Brett Ellis is a highly respected real estate technology trainer and a top producing Realtor® in the Ft Myers FL marketplace. As you’ll see in this brief interview Brett leverages his real estate blog for advertising, but even more so for brand relations. Time and time again he has demonstrated success with his real estate blog by having not only generated countless leads, but leads that have turned into sales. He says the sales have actually included both individual home buyers and institutional investors. Please read on:
REBs: "Brett, Why do you Real Estate Business Blog?"
Brett Ellis: "For a few reasons. First, Blogging enables us to get our message out instead of relying on the media. We understand our business much better than a reporter, so we’re often in a much better position to inform on today’s most important issues affecting consumers in our industry."
REBs: “What do you focus on mostly when you Real Estate Business Blog?”
Brett Ellis: "We mostly focus on trends and issues affecting consumers in our local market, or broader if it will affect them here as well. We seek to educate first and less to toot our own horn, because if we’re seen as credible we win."
REBs: “Have you seen a return for your Real Estate Business Blogging effort?”
Brett Ellis: "We have seen a tremendous return. We’ve sold homes to individuals as well as institutional investors from our Blogging efforts. Blogging just really helped us stand out from the crowd."
REBs: "Has it been a good business decision to pay for a Real Estate Business Blog solution & service?"
Brett Ellis: "Without a doubt paying for Blogging has been well worth the time, money, and effort. In fact, we would argue that the return on investment is higher than any other advertising we do. Blogging is not just image advertising or a slogan, it’s branding with a message that serves a useful purpose, and very few places can you brand yourself and get your message across in the same medium, so we’d say it’s perhaps the best thing we do."
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