Real Estate Blogging Success Story: Santa Clarita Realtor®
It’s rewarding for us to see clients leveraging their blogs as marketing, advertising and trust/ brand building tools successfully. This [Santa Clarita Real Estate Blog] example demonstrates terrific key phrase indexing from a listed property post. The indexing was virtually immediate [under 48 hours] so search engine findability [search marketing/ advertising] for important and sought after topics has been realized:
Post: Saugus California foreclosure pre listing stage
Post Date: 07/12//08
Optimal Search Engine Findability [under 48 hours]:
- Saugus California foreclosure pre listing stage [Nos. 1 & 2 Search results/ in 2,690 indexed pages]
- Saugus California foreclosure pre listing [No. 1/ 9,369]
- Saugus California foreclosure listing [Nos. 7 & 8/ 42,200]
- Saugus California foreclosure [No. 3/ 36,600]
- Saugus California pre listing [No. 1/ 304,000]
Please note these results can change because Google’s algorithm for ranking content always does, but the bigger point here is that this Santa Clarita Real Estate Blog is well built; the blog is active; the blog is focused on its’ topics and its’ regarded highly by Google.
Real Estate Blogging comments from its’ successful author:
Blogging Search Findability: “Prior to affiliating the blog with our primary domain we weren’t having too much success in the Search Engines. 15th page of Google was pretty much the case. We didn’t know how to develop an online brand cost-effectively. Since we integrated the Blog both our basis domain & blog have seen dramatic improvement rank-wise. For the topic indexing we target, you can pretty much find us on the 1st or 2nd page now.“
Blogging Trust/ Brand Building: “My advice to others is to be real and not plastic. The visibility in search engines is only part of the equation. People want flesh and blood – not someone else’s ideas or bland reporting on the Real Estate market and trends. If they want that all they have to do is tune into the six o’clock news. No, we have some really “rough around the edges” and “gritty” testimonials that attest to the fact people don’t want to be caressed - they want to be dealt with straight.“
Blogging Lead Generation/ Sales: “Since we got started blogging we actually have 15 new clients, 10 relocations from other states. I have a few traditional websites, but we don’t use a lead vendor and we discontinued Yahoo & Google Pay-Per Click a couple months ago. In each case, they volunteered that they had found us on the web and that they read our Blog. I’m convinced our commitment to sharing lots of good local information via the blog allows for people to find us and develop a comfort level and more importantly to see if we would mesh with their personality type.”
Contributed bychris@kineticknowledge.com
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