13 fresh content ideas for your Real Estate Blog!

By frerecks • May 14th, 2008

It’s common to hear industry people fret over what to blog. While blogging education is always important, even the most experienced writers need to develop a productive ‘business blogging strategy & style.’ Buyers & sellers also want to believe their Real Estate Professional is – locally -knowledgeable. With a Blog it’s easy and affordable to develop trust as the local value- add authority.

Here are 13 fresh content ideas for your Real Estate Blog!

I. Real Estate Blog your everyday answers: Have you answered any Real Estate related questions this week? Probably several right? Those answers are your knowledge and your great content. Rather than sharing answers with just one person, make notes so that you can Blog those same answers to the web. Like- minded buyers & sellers are searching for those same answers everyday

II. Real Estate Blog for local news coverage or PR: It’s great Public Relations to be written up in the local news! As a strategy why not go so far as to notify the local newspaper of your Blogs existence. Newspapers are challenged for content these days so they’re always looking for good resources. If not just a list of good local blogs with links, comment on their blogs. One way or another, someone will be recognized locally for Real Estate knowledge in the local news. Get proactive and it might just be you

III. Real Estate Blog new value added services: Are you adding new, or improving old, Real Estate services? If so, it’s an important development that needs promotion. It certainly makes for good content, so why wouldn’t you blog to capture the folks searching for those services or to update those who are listening via subscription?

IV. Real Estate Blog the success stories: Client success stories establish credibility. Have you solved a clients’ problem? Have you improved something for a client with your service? Have you sold a great home? If so, why not share the success story that your Home Buyers & Sellers have had so that new prospects can easily recognize & trust your skill?

V. Real Estate Blog about the local news: One way to engage a community is to cover important local issues, or in cases where it has local relevance, national news. Careful here: positive coverage is generally the best course because leaning in one direction can cost you the trust of half or more of your audience. What’s more, you don’t want to alienate the local newspaper folks either, they can be your best friends [see bullet IV. above.] However, there is NO reason you can’t tactfully add commentary to top local issues. It demonstrates knowledge and can bring you into important conversations, which are likely followed by leads

VI. Preemptive Real Estate Blogging: Have a listings presentation coming up? Why not Blog something great about the area the folks live in? It can establish an indexed presence for that area, development, community or street and you can leverage that in the presentation. Good local bloggers want to be indexed for everything they can, creating a huge net for search queries. It also shows prospective clients you’re on the ball, likely to generate exposure for their home

VII. Real Estate Blog about local communities, neighborhoods & developments: Whenever possible, share what you know, hear & see in the surrounding areas of the community. Are their new developments, buildings, parks, community resources, doggie parks, landmarks, historic buildings, unique architecture, local heroes, events, fundraisers, races, useful public transportation or parking tips? If so, Blog about them

VIII. Real Estate Blog about new local businesses: Are there any new intriguing local businesses getting started in your area? Have you eaten, shopped, or received exceptional service somewhere locally lately that you really liked? If so, get in the habit of sharing your local community experience. You can be assured folks are searching for those products, services and, often, those very businesses. Be there when they do with your great local insight

IX. Real Estate Blog local business interviews: As a local business person, there’s no reason you can’t share lots of community- oriented information. Why not interview other business owners? Why not be the one to share information about their products, services & intentions? 4- 5 questions will do, but it demonstrates local knowledge, authority, team play, enthusiasm for the community and it adds value for those interested in moving to the community
 
X. Real Estate Blog with locally relevant images: Take local photos regularly. Uploading them to your blog is easy. Share them with fun descriptions and interesting facts, demonstrating your enthusiasm for the community. It could be a historic house, a development, a park or a local event with a description about why it’s special. And by the way, people really enjoy visual content

XI. Leverage commenting and social networking to generate interest in your Real Estate Blog: Identify good local news sources and, if they are interactive [as most blogs are], add relevant thoughts with links back to your own blog. Try to link to a post you’ve written that is related to the subject your commenting on. The author may appreciate your interest, but the audience might see you and develop interest in you too

XII. Real Estate Blog about new listings, open houses and on closings: Write about business successes like a new listing or what happened to get the listing and why the experience is, was or will be positive. Demonstrate not only success, but a willingness to learn and to share what you have learned

XIII. Real Estate Blog local sales data: Solely regurgitating local sales data isn’t going to differentiate you, but a monthly post with good data is welcome. Interpretation of that local data, normally limited to insiders, demonstrates an interest in sharing and being a value- added community educator 

Having a discipline for Real Estate Blogging is easy and it’s also important to your business. You’ll serve yourself by being in the search engine indexes, prepared to help the people looking for answers you have… and that they need. That AND you will help all those folks already subscribing to your Blog in anticipation of your useful information. In all, make a commitment to Real Estate Blogging and you’re likely to be perceived as the authoritative, forward-thinking, open & honest local business person… that you truly are!

 

Contributed by
chris@kineticknowledge.com


What You Get With a Kinetic Sites
Subscribe Here For Better Blogging Knowledge
Join Us on Facebook - Become a Fan!



Comments(2) BLOGGING BEST PRACTICES

« | Home | »