Disintermediation AND Real Estate Marketing
It means that a Realtor can distribute an advertorial message to a target audience direct!
Let’s go a little further into the idea of local Real Estate branding AND your Blog’s direct marketing value proposition, which I recently posted on here.
On the web, distribution of your advertorial content is no longer controlled by traditional media [a recent phenomena known as disintermediation.] It means that, rather than depend on Newspapers, TV Programming, Magazines & Web- based Media to distribute an advertorial message, you can get it to your target audience direct! In fact, because of syndicating content formats like RSS, which are standard with your Blog, there’s nothing stopping YOU from distributing knowledge & information to your marketplace. In fact, with an RSS convert to Email solution, you’re empowered to offer your Real Estate clients & prospects the choice of RSS or email 
You see, a content management system like your Blog makes publishing content to the web BOTH cheap & simple. In addition to your Blog’s rapid publish to the web capability, it seamlessly formats content for web syndication [RSS syndication = movement around the web.] Nowadays, with syndication, content is free to go wherever it’s needed so any amongst your clients & prospects have the choice to subscribe to your Blog directly. That’s right, just like a feed from the New York Times Travel section, they can subscribe to you. Direct! By taking advantage of this important opportunity you don’t necessarily have to depend on or pay for Media Intermediaries. That’s right, you may actually save on repetitive advertising costs when you can make useful ‘real estate market coverage’ available to your clients & prospects direct.
But you ask, "how do my clients & prospects gather content direct from a Blog?" They do it with an ‘RSS News or Feed Reader.’ The individual consumer of information [your clients and prospects] need only make the RSS feed connection, which is readily available via your Blog. Don’t know what an ‘RSS News or Feed Reader’ is? Take one minute to watch this painless video and all confusion will be gone.
Again, with a RSS convert to Email solution, you’re empowered to offer your Real Estate clients & prospects the choice of direct via RSS or email
We’re not saying advertising in good media is dead by any stretch. Sure, affiliating yourself with the New York Times or your local newspapers’ audience, for instance, costs money but access to their audience(s) has a true value. What I am trying to convey is that with a little effort you can also reach your clients & prospects directly; you can repeatedly touch them with great new information direct! With a leveled playing field for the distribution of information, the complete customized flow of incoming information is now possible for all people. They’re no longer limited to stumbling onto your ad or to searching in order to know of and to be informed by you. It means that if you can offer useful local Real Estate information via your blog, you can build voluntary, informed & ever- loyal customer relationships.
So folks, help your marketplace understand the convenience of feeds & RSS. Blog your useful & timely Real Estate knowledge- base and let your clients & prospects know they can can be informed regularly by subscribing to your Blog’s RSS [or your RSS convert to email] feed in order to be informed
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