Have you considered the direct marketing value proposition of your Real Estate Blog?

By admin • November 26th, 2007

A Real Estate Blogs’ PR value, where knowledge is shared transparently and where interactive participation in the way of conversations can ensue, has been well documented. We’ve written quite a bit on a Real Estate Blogs’ value as a cost- effective Search Engine Marketing tool, where Search Engine visibility & discover-ability is possible, but have you considered the direct marketing value proposition of your Real Estate blog?

In each case consistent localized content is key, but if you’re sharing good Real Estate information why wouldn’t you encourage clients & prospects to subscribe to it? In an age of readily available information, those who share their local knowledge- base will gain mind share. And who amongst them wouldn’t benefit from your accumulated & timely local Real Estate knowledge? In the best case scenario, you will distribute it to them direct and with no additional effort!

[An incredible feature of all Blogs is RSS. The acronym RSS stands for ‘Really Simple Syndication’ and it means that your content is prepared for movement around the web. RSS can serve you as a consumer of content and as a Real Estate Marketer! As a consumer of content, rather than having to visit all your favorite sites all the time in order to know ‘what’s new’, RSS makes it possible for ‘what’s new’ to visit you direct. Rather than email, which is often out of your control, you can easily control the inbound gather of information direct and to one convenient place. By setting up an RSS Feed or News Reader account, which are typically free web- based services, you’re ready to begin making direct inbound connections. Look for the little orange icon or 'Add to MyYahoo' at your favorite sites, click and you should have what's needed to create a continuous feed connection to your RSS Reader. As a Real Estate Marketer, RSS makes your content available direct to your existing & prospective clients. It's a valuable feature because there is no better form of advertising than direct communication. If they subscribe to your RSS feed, you know your content is reaching the most qualified individuals because they're doing it voluntarily! With our Kinetic Blog service RSS convert to email is also standard.]

Until recently, the web was mostly HTML Web sites. The primary means for distribution of Real Estate content was a search engine or a directory, but now there are Blogs & RSS. As more and more people get involved [more content sources, more blogs, more news service feeds, etc., etc.] it becomes ever more important to do what it takes to maintain & grow online exposure. You see, RSS is becoming an important distribution channel and the ability to maintain local Real Estate- oriented visibility will shift some from the big search engines [including some from the need for content SEO] to RSS feed directories and RSS search engines.

Not to worry folks, if you don’t believe your audience has adopted a ‘RSS Newsreader’ like MyYahoo, MyMSN, GoogleReader or Bloglines for direct subscription it’s still important you get on board because mass adoption is gradually occurring. What’s more, it’s possible to add an ‘RSS convert to email’ subscription box so that when you blog your content can reach people based on their choice of direct subscription via RSS or Email. Again as a Realtor, who amongst your clients & prospects wouldn’t benefit from your accumulated & timely local knowledge?

Folks, we can’t pound the drums hard enough on this: do what it takes to touch your clients & prospects with your useful information. Share your unique & timely Real Estate knowledge- base and, in the best case scenario, do it with with voluntarily participation direct!

Contributed by
support@kineticknowledge.com


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