Examples to Rules For a Great Real Estate Blog Post
Here are some specific examples to help demonstrate these real estate blog posting rules...
Please be certain to read the full article on effective blog posting rules first (without full context this may not make sense 
) Below you will find several everyday examples to the six rules for creating effective real estate blog posts!
Example #1: Create good real estate blog post titles
Don’t forget to include targeted or localized content so that you don’t have to compete on a larger scale in the search engines than absolutely necessary! Here’s a simple example:
Let’s say you are going to provide a real estate market report for your area:
Bad Title: July 07 Market Report
Good Title: Flagstaff, AZ Real Estate Market Report For July 2007Or maybe you are introducing a new listing:
Bad Title: New Woodland Hills Listing
Good Title: New Real Estate Listing in Woodland Hills, MI - Single Family on 2 Acres!
This behavior may make you feel a little redundant at times, but think about it from Google’s perspective – if you don’t provide specifics, Google will have a hard time recommending you in the right arena. The more information you provide, the better your chance to get audience with the right viewers!
Example #2: Effectively leverage your blog post content
Try to let your reader know what they will encounter in the first few sentences of your blog post. If you clearly outline the value proposition, they will be more likely to read on. The goal is to educate and inform so that they will think about taking advantage of your call to action (ie. use your online MLS Search or other relevant web tools). You also want to try to get your targeted keyphrases into the first paragraph. Search spiders digest content from top to bottom – you’ll be more effective and will make their job easier if you outline the overall points of your content upfront. One word of caution, don’t try to go after too much, the more targeted each blog post is, the greater your chance to become indexed for that specific topic. Here’s an example:
Again, let’s assume you are offering a real estate market report in say Flagstaff…
Intro: The real estate market in Flagstaff, AZ continues to remain strong in the third quarter of 2007. Below you will find a detailed account of Flagstaff homes currently available for sale, homes sold in Q3, and a list of the most popular Flagstaff subdivisions by number of homes sold. If you would like a comparative market analysis of your Flagstaff home, please contact us (make this a direct link).
Example #3: Add valued links to your post to drive traffic to your real estate websites and create search engine trust
The best links you can offer from your blog post are those that you give out freely because you truly believe in their value. It is also a great practice to link to other relevant blog posts that you’ve already written! It’s hard for me to give specific examples from a realtor’s perspective, but i can give some examples from my own perspective as an educator about real estate blogging:
- I might provide a link to another great article on the benefits of business blogging
- Or, I could link to another article i’ve already written that adds value to this one
- Or, I might tell you to contact me for more information
Example #4: Use Proper Blog Formatting
This one is just plain common sense I guess. Try your best to make it easy for the reader to skim your article for the important points. Using bold, numbers, and bullets will help to train the reading eye. If you add photos, make sure to web optimize them (not too big!) and place them in your post in a pleasing manor. Since Ann Heitland was part of the orginal Active Rain comment stream that inspired this post, I’ll use one of her recent posts as a good example – there is quite a bit going on here, but it is clean and well organized: http://blog.bestflagstaffhomes.com/public/item/190484
Example #5: Identify a Call to Action, Convert those potential buyers and sellers to leads!
For a real estate related blog post, some specifics might include:
- Linking to your FREE MLS Search (be sure to link directly to your search or to the registration page – NOT to your homepage)
- A link to "What’s my [your area] Home Worth?"
- A link to "Sign up for automated [your area] listing alerts"
- A link to "Need help Relocating?"
- A link to "Neighborhood Overviews"
You get the picture Tip: Make sure to always link directly to each resource page and not to your homepage! Also, try to link to pages that capture names and emails.
Example #6: Use relevant categories and tags in Every Post You Write
Tags: Your tags should be considered ‘keyphrases’ – specific 1-4 or 5 word combinations that serve as descriptive bullets for the content you’ve just written. They must be on topic with the post – the tag section is NOT a place to dump all your top level keywords and keyphrases. If the keyphrase is not relevant to the post you’ve written this behavior is harmful. Search spiders are smart, this is considered keyword stuffing – don’t do it! As a general rule of thumb, less than 10 tags or keyphrases (not words) is suggested per post.
Example Tags for this post: Real estate blogging techniques, Effective real estate blog posts, real estate blogging, Realtor blog tutorial
Categories: Your categories should be 1-2 or 3 word phrases that help a human to locate pertinent blog posts by topic. Kind of like naming folders on your C Drive – this is meant for quick reference and easy recall of information.
Example Categories: Blogging Tips, Blogging Tricks, Realtor Blog Tutorials, Blogging techniques
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