The cost- effective answer to search engine marketing is a locally focused Real Estate Blog!

By admin • October 22nd, 2007

It’s well known that 80- 90% of home buyers & sellers will search when they want Real Estate information and long before they contact a Realtor. Realtors, what have you decided to do to help them find you?

You could pursue Pay Per Click; however, regional Pay Per Click advertising rates have been bid up so high [often well over $1 per click] that it has become more and more difficult to sustain any search engine visibility within the constraints of a budget.

You could pursue organic search indexing [Blogs make it easy] and why wouldn’t you when, according to ComScore, Google’s Pay Per Click percentage [when folks are searching] is 13%, Yahoo’s 11% and MSN’s 8%. At 87 to 92 organic clicks versus 8 to 13 PPC per 100 searches, one can easily see where opportunity lies.

It’s important to recognize that as local organic search awareness elevates, the competition for relevant organic search engine index placement will inevitably heat up. In order to establish rank for towns, developments, communities, subdivisions, high rise condominiums, land, golf property, listings and other real estate oriented subjects it’s important to develop a strategy NOW… and a locally focused Blog is the cost- effective answer!

It’s relatively simple to blog consistently and to cover what’s going on in local Real Estate. With Blogs there is an unlimited ability to transfer ones’ knowledge- base, to establish relevant [both primary & long tail] keyword & key phrase search engine indexing and to generate discoverability. What’s more, blogging on current events in a region can generate long tail search engine indexing very naturally. For those who don’t know, ‘long tail’ are terms related to your primary targeted search terms that may individually cause less search discovery, but collectively match or surpass your primary search terms impact. In fact and because search engines are known to favor consistent on- topic content, a blog can offer visible longevity for primary and long tail terms where PPC may not and, by openly sharing good information regularly, a Realtor can create local trust where PPC and other forms of marketing or advertising never will.

In all and if web- based costs are a concern, get yourself a good blog!

 

Related Links

a

a

Contributed by
support@kineticknowledge.com


What You Get With a Kinetic Sites
Subscribe Here For Better Blogging Knowledge
Join Us on Facebook - Become a Fan!



Comments(0) MARKETING

Comments are closed.

 

« | Home | »