California Association of Realtors discusses what it terms: Real Estate Generation 2.0

By admin • September 26th, 2007

In this months California Real Estate Magazine the California Association of Realtors discusses "Generation 2.0" or for short "Gen 2.0"  – The New Real Estate.

The article compares old methods of generating business and newer ones which utilize the latest in Real Estate Technology. However the benefits of using new technology are of course not just benefiting agents but also clients and prospective clients. The National Association of Realtors estimates that now over 80% of prospective homebuyers now begin their search for a property online rather than the traditional method of contacting a Real Estate Agent first.

NAR study’s have found that the number one reason agents lose clients is that they do not return emails or calls promptly. Using todays technology of cell phones, on the road email and blogging (particularly an RSS feed) ensures that clients receive alot of information about a property or a neighborhood quickly and easily.

The new technology (particularly Web 2.0) allows real time responses and it caters to what consumers want. Old methods of generating business are no longer valid in this business environment and agents need to utilize the technology around them to help generate leads and profit. As the article says "The Web 2.0 revolution is about making technology more accessible and easier to use" and in Real Estate this is particularly important as there are so many options at the agents fingertips – Real Estate Blogging for SEO, Google Maps Mash-Ups, PDA’s using mobile email and more.

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