Realtor Q & A: “Why do we rank higher in some Search Engines than others?”
Search Engines identify, consume and index content differently
The simple answer is, every Search Engine has a different algorithm for ranking content. It’s only likely they also differ in their methods for identifying & consuming content.
Yahoo, Google, MSN and the other engines compete for search traffic and it’s unlikely they approach the science in a similar fashion, so their technology will react differently to content based upon their differing proprietary algorithm signals. Google is known to examine content based upon over 200 factors, which could include the amount of content on a page, age of the site, keyword density, how many links are coming into a page, quality of links coming to a page, overall link structure, a site’s general new content activity, ability to present consistent themes and many many more.
In fact, it has been our general experience here that clients are indexed by Google much quicker and with greater long tail recognition for keywords and key phrases than with other engines. In all, it’s highly unlikely that any one website or blogsite will rank the same on all the search engines all the time.
Contributed bysupport@kineticknowledge.com
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