Utilizing Social-Networking Websites for visibility
Web 2.0 Social Networking Websites can help the visibility of your Internet Marketing Strategy
With the latest news showing that MySpace, News Corps giant social-networking community, has over 100 million members it has enough search usage in its own search facility that it has passed AOL and Ask.com. It has been called ‘the 4th search engine’ and a serious contender to the ‘big three’ – in July MySpace had 551 million searches.
At that critical mass MySpace, which allows you to create your own online profile and to link up with friends and colleagues for free, the community is nothing to sneeze at. While it’s believed that other search engines won’t consider individual MySpace users for their own highly ranked results, by creating a presence in a community of this size you can’t help but believe there’s an opportunity. You certainly have the bonus of being able to socialize, message, search and link up with other colleagues in the MySpace environment! Social Networking communities have become so popular in recent years that MySpace is not alone with Facebook also hitting critical mass. Specialist professional social networking communities such as Active rain and LinkedIn are also potentially useful.
Yahoo is rumoured to be developing its own social-networking website called Yahoo! KickStart, which will be similar to LinkedIn. Using these platforms to your advantage is the key. Facebook, for instance, has a great third party RSS feed application, which you can place onto your profile for your own blog’s feed updates – another marketing avenue (albeit a subtle one).
It appears social networking communities are here to stay. They are a potentially a great way for developing new relationships, for keeping in touch and for reaffirming business and personal friendships!
Contributed bysupport@kineticknowledge.com
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