Utilizing an RSS Feed as part of your Blog Marketing

By admin • September 4th, 2007

RSS feeds are a great way for reaching people with new information.

New statistics have shown that at least 75 million people use Feed Readers in the US and the UK; however, it’s notable that only 17-32% of those people actually know they are using RSS to receive the information. An example might be the MyYahoo user who isn’t aware they can use it to subscribe to any RSS feed. This is slightly worrying news, as people may not be aware they can use syndication to gather the latest news from their Realtor.

From a Realtor perspective, if the Blog is focused around community activities, new listings and other real estate news it may very well motivate interested home buyers & sellers in the area to subscribe to the Blogs RSS feed. This is potentially a great convenience, as it will eliminate their need to have to come looking for ‘what’s new.’  Once they have subscribed, they receive a continuous feed from the source. RSS is flexible and multi-platform and can make keeping oneself informed very easy.

If you do blog, consider trying to market and to educate readers on how this feature can benefit them. After all, 75 million users is nothing to sneeze at and potentially a large number of potential clients :-)

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