Utilizing your blog to advertise your client testimonials

A Real Estate Blog is not just about educating consumers. As well as driving traffic to help gain customers it is about thanking previous customers for their kind words. By using their client testemonial as a show case for potential clients they can see what your services as a Realtor are like in a real world context.

Before you say "I already have a testimonials page!" Think, how many people actually visit it? Is it static? – i.e. not updated very often. By utilizing your blogs dynamic nature you can create a blog post about your testimonial and allow the client you provided the testimonial to comment on the post. Apart from showing your great client/agent relationship you are also providing fresh content for your blog!

This is true Real Estate 2.0 – unlike before where agents would cut and paste testimonials into a dedicated page on the website this allows true interaction which can be seen by new potential clients – who could even participate by commenting themselves.

« New Google Map’s Embedding Feature | Home | Real Estate Blogsites and Google Represent Web 2.0 at FAR’s 2007 Convention and Expo »

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