Real Estate Blogging Ideas… Realtors, You’re Already There!

By admin • August 10th, 2007

Leverage Your Existing Knowledge Base.
One of the simplest things to think about when approaching a real estate blog article is ‘how can you call upon your existing experience?’.  How can you leverage your most valued asset, your experiential market knowledge, to make unique connections with a potential client in search?  Most of you drive about with clients day in and day out having valuable conversations, you answer emails to those same clients, maybe you even send text messages … what are you talking about?  It’s more than likely those conversations you have with existing clients on a day to day basis could be relevant to your entire sphere of influence.  Think about having one conversation that reaches many rather than having many conversations that benefit one at a time. 

Save Time With Blogging.
Here’s where blogging comes into play.  I’m actually utilizing this methodology right now.  Instead of scheduling a call with a client to brainstorm blogging ideas, i promised to write about it.  That way you all can benefit (well hopefully anyway!), and I have some excellent content to add to our blogsite.  To the extent that you would offer your valued knowledge to your existing clients on a daily basis, you could be doing the same exercise on a daily basis with your blog articles. 

Turn Standard Conversations into Long Lasting Sound Bytes.
Here’s a good example.  Imagine that a perspective client asks you to provide a review on association amenities for three popular condo complexes so they can easily weigh this information in their buying decision.  So you create a simple document outlining similarities and differences for the three.  What is included in the monthly association fee, do they have any scheduled assessments, who is the management company etc.  Maybe this is a bit outside of your realm of normal service, but you get the idea.  Instead of using a Word document and emailing an attachment to this client, why not use your blog and send them a link?  That way, not only do you introduce them to your blogsite, but you also now have valuable content that may be discovered by other buyers/sellers who wondered the same thing.  You have effectively leveraged your existing knowledge base to reach many with your conversation versus targeting only one individual.  If you are intimately involved in creating articles for your real estate blog, this is a great way to approach content creation with discipline.

A Multitude of Opportunity.
Outside of this method, there are a multitude of other things real estate professionals can write about.  In an earlier article I touted use of Pareto’s Principle (the 80/20 Rule).  Use this as a basis for your business focus – 80 percent of what you write should be real estate related and 20 percent can be other.  With that said, here are just a few ideas to fill that 80%:

  • Write about your listings, just be certain to update those posts when you have new information.  If something has been sold or withdrawn, provide an update that suggests this listing is no longer available, but please use my free online property search to find similar available listings.  It’s also important to note that listings can provide ideas for more than one blog post.  Approach them from the outside in – how do people make buying decisions?  Is there more than one saleable attribute about your listing?  If so, write a short blog post highlighting each attribute and title the post accordingly.  "Gourmet Chef’s Kitchen is the highlight of this new Highland’s Ranch Home".  "New listing in the Willow Pines Subdivision is Wired for High Technology".  "Great Outdoor living space at 1234 Willow Drive Makes will Thrill the Family".  Could these three articles be about the same listing – sure!  You have now turned your blogsite into a niche marketing machine!
  • Start a neighborhood driving tour series.  How many folks are just in town for a few days with one goal – drive all the neighborhoods they might have interest in.  Make it easy for them, do a neighborhood review, then give them a 1-5 of the things they should visit while in town, the schools, the shopping center, your favorite lunch spot, the country club etc and map the best route for them on Map Quest.
  • Systematically approach each neighborhood you serve utilizing community information in combination with a mini market analysis of sample solds and sample homes available.
  • Get really focused and write about new projects and developments new to your area.  Has the developer done a great job marketing with billboards, print advertising and a smashing website?  Take advantage – introduce the new development in your blog and share some of your ideas about the project.
  • Stay focused and write about popular neighborhoods you’d like to target that have been around forever.  Looking for a way to penetrate that high-end golf course community on the other side of town?  Do your homework and write about it.  Show people that you have the knowledge and expertise to manage their sale.
  • Really out of ideas?  Write individually about the tools you offer on your website and provide links to these interior pages.  Have a great community map – introduce it in a blog post.  How about an excellent MLS property search or CMA process – write about them in relation to your local area and provide links directly to those tools.

Don’t forget the more you put into your blogsite, the more you get out of it.  Everything is fair game (assuming you stay within your legal guidelines), and you must write about something to make a connection about that subject matter.  Your blog can be an incredibly powerful niche marketing tool – it just needs focused content to thrive.  As i said there are many other great ideas out there, i invite all of you reading this to contribute yours via a comment!

Contributed by
support@kineticknowledge.com


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