Real Estate Marketing: Online Leads

By admin • June 13th, 2007


By now, we are well aware that online real estate marketing is important to your business. After all, more and more home buyers are looking online to find their ideal home. And that brings up the question: Does purchasing online leads make good real estate marketing sense? Well, it can. But it is important to remember that online leads aren’t going to just blossom for you overnight. Here is what RISMedia says about online leads:

- Adjust your expectations-The majority of the leads will not be
intentful enough and/ or ready to complete a transaction within the
next 12 months.

- Understand the percentages-You cannot and should never compare
these to old-fashioned referrals. Unlike a personal referral, no more
than 5-15% of these leads will be worthwhile.

- Don’t be discouraged-All you need is one out of the 10 to 20 leads
that you buy to pan out in order for you to realize a staggering ROI.

- Be patient-The same way that you can’t lose 50 pounds in two
weeks-you can’t join a program and expect success in two weeks. You may
need to purchase at least 10 leads per month for six months before you
see your first transaction. You need to create a sales pipeline. There
is no fast and easy way to get there.

- Go get the client-According to the California Association of
Realtors, 67% of Internet buyers selected their agent because he/she
was the first to respond to their inquiry or was the most responsive.

But there is more to creating quality online leads than just purchasing. You can create your own online leads by building a Web presence. A real estate blog or Web site that provides useful information, quality links and helps potential clients connect to you in an efficient and meaningful way can be another way to generate online leads. Online real estate marketing should consist of an approach that combines different methods of both passive marketing and more active methods.

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